This scorching summer, Tropicana Slice is all set to quench your thirst with its refreshing new ad campaign – ‘Har ghoont ras bhar aaam’. Featuring its very own Brand Ambassador – Katrina Kaif, the new ad campaign bringsback the Bollywood diva in a refreshingly new, fresh look! Having portrayedmany avatars forTropicana Slice in the past, Katrina is all set to enchant her fans through a simple yet appealing portrayal in a campaign that celebrates the love for mango.
Over the years, Tropicana Slice has stood for mango indulgence and ‘Harghoontrasbharaaam’ brings alive this proposition in an all new campaign this year. The film shows our avid mango-lover Katrina sitting in a beautiful outdoor café enjoying the immersive experience of having a mango. The mango juice flowing through her fingers while she bites into a Tropicana Slice bottle that is inspired by a diced mango, makes Katrina forget about the world around her, leaving onlookers mesmerized.
According to Vineet Sharma, Associate Director – Marketing, Tropicana, PepsiCo India, said, “Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina’s new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer”.
While speaking on the experience of working on the campaign, Katrina Kaif –Brand Ambassador- Tropicana Slice said, “I am very excited to be a part of this new Tropicana Slice campaign which celebrates love for mango like never before. We are all extremely excited to see the reactions of the Tropicana Slice fans. I hope everybody likes my new look and relates to my love for mangoes through this campaign.”
Speaking about the creative thought behind the ad films, Babita Baruah, Senior Vice President and Head, PO1 Unitsaid, “Through this new ad campaign for Slice, we wanted to keep it very simple and yet refreshing. ‘Harboondrasbharaaam’ accentuates how each drop of Slice gives you the taste of real mangoes and can even compel you to order one for yourself. The film is sensuous, surreal and mangolicious which was the very idea.”
The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print and TV.