Anmol Jewellers Presents ‘The Street Store’ in association with Smile Foundation & Top Notch Events

Anmol Jewellers, a brand that’s been built on trust, integrity and exclusivity has never hesitated to partake in socially responsible initiatives. Anmol Jewellers presented ‘The Street Store’ in association with Smile Foundation and Top Notch Events at Carter Road, Bandra on 29th May 2016, which was inaugurated by the young & talented Bollywood actress Alia Bhatt.

The Street Store is Mumbai’s first pop-up store for the underprivileged. Anmol Jewellers collaborated with Smile Foundation and Top Notch Events for this noble initiative solely meant to aid the underprivileged and homeless and to enable them with a free, dignified shopping experience which is otherwise inaccessible for them. As part of this initiative, Anmol Jewellers also pledged their support to the cause of education of underprivileged children under the Mission Education Programme by Smile Foundation in collaboration with ‘The Street Store’.

The Street Store is a global initiative started in South Africa. However they realized that homelessness is an international problem and hence they went open source enabling TNE to curate this event and bring ‘The Street Store’ for the first time to Mumbai. The aim of this initiative is to make a difference in some way to the lives of as many possible.

Alia Bhatt along with Mr. Ishu Datwani, Founder, Anmol Jewellers at the Launch of Anmol Jewellers presents The Street Store in association with Smile Foundation and Top Notch Eve

“Anmol Jewellers is delighted to be part of this noble initiative. The kids and other fellow human beings we see on a regular basis by the roads, they have probably never gone to make a purchase. They don’t know how pleasant it feels to buy a piece of clothing from a store and our intention is to give them that experience once. Here, these clothes weren’t just clothes, it was a token of acceptance, kindness, dignity and a reminder there’s undying humility for them in our hearts. This is the very first attempt of this sort in Mumbai and we are proud to be the title sponsors. All their smiles and excitement was so moving and we couldn’t have expected a better response” Ishu Datwani, Founder of Anmol Jewellers stated.

“We all love shopping but, the underprivileged and the homeless never get a chance to stop. And I am here to support Mumbai’s first ever pop-up store by Anmol Jewellers and Smile foundation which gives them an opportunity to shop.” stated Alia Bhatt

“A pair of clothes is more than a critical need, it is a symbol of dignity. This initiative by Topnotch Events (TNE) to build the street store is indeed a novel concept which bridges the gap between the privileged and the underprivileged, while promoting a positive culture of giving in the society. Smile Foundation believes that involving the civil society in the process of change is vital and encourages such initiatives. We would also like to thank Anmol Jewellers for supporting the education of underprivileged children under our Mission Education programme in collaboration with the street store.” Vikram Singh Verma, Chief Operating Officer, Smile Foundation added.

“Freedom of choice is a basic human right, but sadly it is only the privileged who get to exploit it. We at Topnotch Events (TNE) believe in curating events which are unique and meaningful. When we stumbled across ‘The Street Store’ initiative started in South Africa it was something that we had to bring to our city. We put together a team that believes in this cause as much as we do – from the Smile Foundation and Anmol Jewellers to Alia Bhatt. We are organizing Mumbai’s first Pop-up Store for the underprivileged, to create a one day, free but dignified shopping experience for the underprivileged, keeping in mind our mission of making a difference and enabling them to experience the privilege of making a choice.” Says Abdullah Dadarkar & Kashish Malik, Co-founders, Topnotch Events (TNE)

Anmol Jewellers has been creating unique masterpieces since 30 years. Known for its exceptional designs, craftsmanship and attention to detail, Anmol Jewellers is the preferred jewellery brand among the crème de la crème across industries. From daughters of leading business and industrial homes in India and overseas to glamorous Bollywood actors and creative fashion designers, Anmol Jewellers is the jewellery hub for all. The desire to create, innovate and evolve with every single masterpiece is what makes Anmol Jewellers a brand to reckon with.



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