With an aim to engage digital enthusiasts, Reliance Games a leading developer and publisher of mobile games, today announced the official game for the movie TE3N, launched in the presence of the cast and crew of the movie including Bollywood stalwarts Amitabh Bachchan and Vidya Balan. The game features Amitabh Bachchan as the lead protagonist, playing the gamified ‘infinite runner’ from the move TE3N. Gamers will get an opportunity to embody their favorite star, Amitabh Bachchan, bringing alive the excitement of the upcoming thriller and enthrall audiences in a challenging chase to unravel clues related to the movie.
Megastar Amitabh Bachchan himself spearheaded the first-of-its-kind digital campaign by inviting fans to share their suggestions to create posters, vote for their favourite songs and list their game preference. The contest saw participation from a whopping 45,000 participants visiting the official website Te3nitaround.in to give their preferences. The contest invited visitors to vote for their favorite category of game choosing between three genres types of games -hidden object game, infinite runner game and side scrolling platform game. Of all the votes that came in ‘Infinite runner’ game garnered 61% votes.
Commenting on Reliance Games’ association with TE3N, Amit Khanduja, CEO Reliance Entertainment – Digital said, “We are thrilled to associate with an ambitious movie like TE3Nand create a unique game which promises to take gaming to the next level given its sheer intensity, edginess and introduction of new elements replicating the excitement and thrill of the movie. The collaboration with TE3N deepens our association with the Bollywood to develop movie based thematic games which gives Bollywood lovers an opportunity to combine their love for movies and games. We are confident gamers will enjoy experience and the adrenaline rush it offers”.
In the past, Reliance Games has associated with other high profile Bollywood movies like Singham Returns, Body Guard, 3 idiots, Wazir, etc to develop customized mobile games around their movie concepts.
- Ride as John Biswas (Amitabh Bachchan), driving on his trusted scooter
- Ride in the streets of Calcutta searching and collecting clues to uncover the mystery
- Collect Clues to solve this gripping thriller
- Score high on the leader-board to be the best investigator
- Designed to engage and reward fans of the movie, the game is pick up and play in nature