Glenfiddich India appoints Thinkstr and PPR South Asia as its agency partners

Glenfiddich, the world’s most awarded single malt Scotch whisky, has chosen Thinkstr and PPR South Asia as its agency partners in India. Thinksr will handle the creative mandate along with PPR South Asia that will manage the communications campaigns for Glenfiddich.


Commenting on the appointment, Shweta Jain, Head of Marketing at William Grant & Sons said, “Its exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian Subcontinent; Thinkstr as our creative development agency for a through the line brand activation led by digital. PPR South Asia, would develop integrated communications, real time content and manage the media relations on behalf of the brand.”


Glenfiddich has always been at the forefront of innovation in the whisky industry and is recognized as the world’s most awarded single malt. It is a brand that has challenged the norm by taking single malt beyond Scotland’s borders to create the premium single malt category as it is known today.

Glenfiddich is a single malt Whisky owned and produced by William Grant & Sons Distillers Limited. An independent family-owned distiller founded by William Grant in 1887 and still controlled by the fifth generation of the family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favorite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world’s best loved blended Scotches, Grant’s®, as well as selected other spirits, including Hendrick’s® Gin, Sailor Jerry® and, most recently, Tullamore Dew Irish Whisky.

In January 2016, Satbir Singh, former chief creative officer of FCB Ulka, launched an advertising agency christened ‘Thinkstr’. Singh describes his solo venture as ‘ideas for a digital world’. Thinkstr is not a digital agency, and while it uses different mediums, digital is going to be the core of their work. The idea is to allow brands to strike a conversation with an audience that’s embracing digital. However, Thinkstr can handle all areas of creative work required by a brand. The agency created the launch campaign for the government’s ambitious Startup India project in its first month.

PPR, named World’s Most Innovative PR Agency in 2014 and 2015 by the PR World Awards, is part of the Y&R Group family of companies and is owned by WPP, the world’s leading communications services network. Originally founded in 1970 in Australia, today, PPR operates 15 offices in EMEA, North America and Asia-Pacific staffed by more than 220 communications professionals. PPR has served and continues to serve global clients. PPR’s vision is for the agency to continue to be a ‘fast mover’ that works with clients to create integrated communications and real time content that can be shared strategically through multiple channels.

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