LURAP enters the eTail market as a premier custom fashion clothing destination

LURAP, a Gurgaon based online custom fashion clothing startup, forays with unique offerings into the fast evolving Indian e-commerce market. Pioneering the concept of custom clothing for women, LURAP is a one-stop destination for regular, petite and plus sized women offering plus size clothing upto 7XL unlike any other fashion etailer in the country. LURAP stands for Love-UR-APpearance and it truly lives up to its name, as it brings the opportunity for every woman to look her best, irrespective of her size and shape.

LURAPTrendy Cold Shoulder A Line dress – Rs 1920


Providing the latest trends to the increasingly fashion conscious generation, LURAP has ushered in a new revolution for the fashion industry for those looking to get the latest fashion clothing in perfect fit according to their body. Women need to share their inch-by-inch measurements with the design team of LURAP and outfits are handcrafted in their size. Another unique feature showcased at the website is the section called “Your Design”, where the customer can share an image of any designer outfit and a similar garment can be created for her.

On starting this unique venture, Vidit Sehgal, Founder, LURAP says, “We at LURAP  focus on the need of our customer that is to wear a perfect fit garment and put our efforts on providing the same through a blend of latest fashion trends, best designs, use of superior quality fabric and just-in-time production capability. Our aim is to become one of the best brands in the online fashion Industry by putting equal emphasis on the product as well as service.”

LURAP Rage tied back cold shoulder dress – Rs 2100

Where getting the best designs and latest trends in their sizes has always been an issue for plus-size women, LURAP brings comprehensive solutions for them with the exclusive customization service and plus size apparels in latest styles.In the times, where brands are reluctant to cater to plus size market, LURAP focuses on its belief that “Fat is not ugly”, which means one does not have to be a Size 0 to look amazing. The website offers a wide range of designer women’s clothing, from skirts, tops, bottoms, dresses, and now, ethnic wear too. In addition to best fabric quality and design expertise, the other attractive aspects of shopping here are excellent customer support, easy purchase, Cash on Delivery (COD) and EMI facilities.

LURAP started with serving international markets such as US and Canada; however a pilot project done for the Indian market last year showed staggering results. The results were so impressive that the total potential market size outnumbered US, Canada, Australia, France and Britain put together. Currently, LURAP offers its products to the international as well as the Indian Market.

Girls and ladies, step out in style with complete confidence and poise as LURAP is now here! Experience the ultimate pleasure of flaunting the latest fashion trends by shopping with LURAP!

Products & Prices:

  1. Trendy Cold Shoulder A Line dress – Rs.1920
  2. Crewel Cold Shoulder Dress – Rs.1740
  3. Red Strappy cold Shoulder Dress – Rs.1320
  4. Rage tied back cold shoulder dress – Rs. 2100
  5. Embargo  cold shoulder dress – Rs 1440

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s