Due to the fall in the marketshare of apple, Apple company seems to have a tough task in hand. According to a report from Strategy Analytics, the company shipped 800,000 smartphones in India, this compares to 1.2 million smartphones shipped during the same quarter last year.
Says, Woody Oh, director at Strategy Analytics, added that apple IOS fell 35% annually and shipped only 0.8 million smartphones in India in 2016. Apple’s smartphone marketshare has dropped from 4% to 6% in India during the past year.
Tim cook said that it needs to work on it’s iPhone’s pricing in the country as cheaper devices will surely help to boost sales. Apple IOS will need to reduce iPhone pricing to cheaper levels to attract more operator subsidies and enlarge its product to the retail market through Apple stores or online channels. If apple wants to regrow significantly in the future it need’s to plan to open its company-owned stores in India. But the store need’s to open quik because the sale’s are falling day by day. CEO Tim Cook said that first three quarters of this fiscal year, our iPhone sales in India were up 51 per cent year-on-year. We are looking forward to opening retail stores in India down the road and we see huge potential for that vibrant country. Apple’s fiscal year 2016 runs from September 27, 2015 to September 24, 2016.
Tim Cook said that he was encouraged by the prospects in India and China during his recent visit to these countries. The company said that iPhone sales during the April-June quarter grew in double digits in key markets, including India, Japan, Turkey, Brazil, Canada and Sweden, Cook also reiterated that Apple has launched a centre to support Indian developers creating applications for its IOS operating system and has opened an office in Hyderabad to accelerate map development.
Currently, India is the world’s third-largest smartphone market after China and US. Smartphone shipments grew 19% annually to reach 31 million units in India during the second quarter of 2016.