GJEPC’s CSR initiative ‘Jewellers for Hope’ presented in association with De Beers donates Rs. 1 crore to two NGOs

 L to R: Zarine Mehta Screwvala (Founder and Managing Trustee, Swades Foundation), Ronnie Screwvala (Founder Trustee, Swades Foundation) and actress Dia Mirza at the Jewellers for Hope Charity initiative by GJEPC in association with De Beers
L to R: Zarine Mehta Screwvala (Founder and Managing Trustee, Swades Foundation), Ronnie Screwvala (Founder Trustee, Swades Foundation) and actress Dia Mirza at the Jewellers for Hope Charity initiative by GJEPC in association with De Beers

To mark its 50th golden jubilee anniversary, Gem and Jewellery Export Promotion Council (GJEPC) presented ‘Jewellers for Hope Charity Dinner’ event in association with De Beers as part of its corporate social responsibility (CSR) initiatives. Though most gems and jewellery companies do individual charity, GJEPC’s ‘Jewellers for Hope’ is the ONLY event where jewellers come together for a common cause.

L to R: Saunak Parikh (Convener, National Exhibitions Sub-Committee, GJEPC), Bruce Cleaver (CEO, De Beers Group), Praveenshankar Pandya (Chairman, GJEPC), Zarine Mehta Screwvala (Founder and Managing Trustee, Swades Foundation), Ronnie Screwvala (Founder Trustee, Swades Foundation) and actress Dia Mirza at the Jewellers for Hope Charity initiative by GJEPC in association with De Beers
L to R: Saunak Parikh (Convener, National Exhibitions Sub-Committee, GJEPC), Bruce Cleaver (CEO, De Beers Group), Praveenshankar Pandya (Chairman, GJEPC), Zarine Mehta Screwvala (Founder and Managing Trustee, Swades Foundation), Ronnie Screwvala (Founder Trustee, Swades Foundation) and actress Dia Mirza at the Jewellers for Hope Charity initiative by GJEPC in association with De Beers

Praveenshankar Pandya (Chairman, GJEPC), Bruce Cleaver (CEO, De Beers Group) and Russell Mehta (Vice Chairman, GJEPC) hosted several jewellers, celebrities and prominent personalities during the black tie sit-down dinner event with Gaurav Kapur as master of ceremonies. As part of its corporate social responsibility, GJEPC, in association with De Beers, made significant contribution of Rs. 50 lakh each (Rs. 5 mn) to two NGOs – Swades Foundation (rural empowerment) and Friends of Tribal Society (tribal welfare).

Bollywood actress Dia Mirza represented Swades Foundation along with Ronnie Screwvala (Founder Trustee, Swades Foundation) and Zarine Mehta Screwvala (Founder and Managing Trustee, Swades Foundation). Founded by Ronnie and Zarina Screwvala, the Swades Foundation operates with the single-minded focus of empowering rural India through best practices, modern technology and values.

 

Hon. Member of Parliament Dr. Subhash Chandra (Chairman of Essel Group of Companies and noted philanthropist) also graced the occasion. Dr. Subhash Chandra is the Global Chairman of Ekal Movement comprising all the partner organizations of Ekal Movement; i.e., Ekal Abhiyan Trust, Ekal Vidyalaya Foundation of India, Bharat Lok Shiksha Parishad, Friends of Tribals Society, Ekal Sansthan, SHSS, Arogya Foundation and Gramothan Foundation.

 

Praveenshankar Pandya, Chairman, GJEPC, said, “Jewellers for Hope showcases the humane aspects of the gems & jewellery sector, which contributes significantly to the country in terms of human capital and key economical indicators. The ‘Jewellers for Hope’ annual charity dinner signifies GJEPC’s commitment towards the betterment of all sections of society. Through this initiative, GJEPC would like to spread the message that for businesses to be successful, society around it cannot fail. Rural empowerment and tribal welfare are very important for India’s progress. An industry built on trust, an industry involved in numerous social activities, now comes together to create awareness about the gem & jewellery sector’s philanthropic initiatives in India.”

GJEPC also unveiled a special Roman Regal 50th anniversary logo at the ‘Jewellers for Hope Charity Dinner event coinciding with the 33rd edition of GJEPC’s annual India International Jewellery Show (IIJS), from 4-8th August 2016 at the Bombay Exhibition Center in Mumbai. With the unveiling of the 50th year logo, GJEPC will launch a series of initiatives to commemorate a significant milestone in its illustrious history.

“We, at GJEPC, shall unveil a special commemorative logo design showcasing the number 5 in a unique way inspired by the Roman digit (V) and derived from the popular Brilliant cut. Roman numerals exude an imperial, royal flair which aptly suits the grandeur of the occasion of the anniversary of the founding of GJEPC India,” Pandya added. The form symbolizes the reference to the function of the organization and the nature in which it has been nurtured over the past five decades. The composition of a Roman Five with an Indian zero is embellished with a rich golden color to highlight the golden jubilee celebrations.

Bruce Cleaver, CEO, De Beers Group, said, “De Beers is committed to ensuring that diamonds are transformed into economic wealth, bringing with it lasting improvements in the quality of life and wellbeing of everyone touched by its businesses. As such, much of what we achieve in this field is delivered through collaborative initiatives, and we are pleased to see our partners sharing our ethos and undertaking their own highly effective initiatives, helping to amplify the great work that is done by the broader diamond industry. Today, we join hands with GJEPC to support Swades Foundation. By aiming to empower one million rural Indians every five years, the Swades Foundation genuinely has the power to transform India, and unlock the huge potential that resides here, as more and more people access greater social and economic opportunity. At De Beers we call this ‘Building Forever’ as we believe diamonds have the power to catalyse immutable and enduring positive changes in the world.”

 

Russell Mehta, Vice Chairman, GJEPC, added, “The Jewellers for Hope dinner provides an opportunity for all of us to come under a single roof, talk business and also work together for the enhancement of the society. Most of our trade members are extremely generous and have been associated with various CSR activities at an individual and at a company level; and we applaud the ‘act of giving’. To commemorate our 50th anniversary, we hope to donate towards worthwhile causes such as rural empowerment and tribal welfare. We are hopeful that the gems and jewellery sector’s philanthropic initiatives will many more members to come forward and support this noble cause.”

33 leading manufacturers and 260+ leading Indian retailers present at the gala dinner pledged their support to the society for commitment to good causes, besides talking business.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

About Swades Foundation: Founded by Ronnie and Zarina Screwvala, the Swades Foundation operates with the single-minded focus of empowering rural India. Its vision is rural empowerment through best practices, modern technology and values. Swades Foundation believes that the partnership of rural India with corporates, young urban India, the Government and other foundations is the key to create a permanent and irreversible change for good. Its mission is to empower 1 million rural Indians every 5 years, creating a permanent, irreversible change for good. It believes in a holistic 360-degree development with a focus on six verticals – Community Mobilisation, Water & Sanitation, Agriculture & Dairy, Livelihood, Education and Health & Nutrition. Its strength is 1,600 strong team of which 1,300 are community volunteers and 300 full-time staff of specialists and professionals of which 90% work at the grassroots, making us a strong execution foundation.

About Friends of Tribals Society (FTS): The Ekal Global Movement and reach 25 countries of the world with Ekal Mission in the coming year. Presently Ekal Foundation has its branches in 11 countries of the world. It has 51 regional centres in USA alone. Part of the Ekal Foundation, this non-government, voluntary organization is committed to the upliftment of tribals and other deprived in rural India, by providing basic education to their children and giving the villagers health care education, development education and empowerment education. It believes that literacy is the key to progress. FTS was established in 1989 at Kolkata and has 31 chapters in all over India. It believes that literacy is the key to progress.

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