The Indian women are no longer treated as show pieces to be kept at home,rather they are flying high pursuing their dreams of being an entrepreneur,corporate professional and much more. Here are few independent women entrepreneurs speaking their heart out on Why it took women in India 70 years to come up as independent entrepreneurs?
– Sairee Chahal,Founder & CEO,SHEROES:
Women have always had dreams. Few dared to spread their wings and few knew their story. Today women find more wind beneath their wings, share their story, have mentor, reach out for help and have invested in their support system
– Swati Dayal, Co-Founder and Executive Director, Sagoon.com
“Women were encouraged to choose ‘safer’ or ‘easier’ career options like teaching or working in human resources. That’s changing, and rapidly so. Today, the concept of a woman entrepreneur no longer elicits surprise or curiosity in India. Thanks to women who defied convention or broke stereotypes to follow their passion due to their ability of multi-tasking, creativity and communication skills. Gradually, the outlook is being changing, as earlier women entrepreneurs to face challenges of social taboos and lack of public safety, in addition to pressures of balancing work, home and family, but in past one decade, the changed mindset of households has also promoted women to come out of their shell and take risks of entrepreneurship because of the family support. Female entrepreneurs are no longer thought of to do a business as a pastime; rather they are being seen as capable enough of donning different and successful hats at the same time”.
– Bhairavi Madhusudan, Idea Cultivator, Back2Basics
70 years ago, the concept of “female empowerment” was not one that was even considered, much less discussed, by most traditional Indian families. Our society as a whole was deeply entrenched in patriarchal values and did not see women as being economically or even socially equal to men. Since then, rising levels of female literacy and education, combined with increased female representation in politics, business (and yes, even entrepreneurship) has certainly helped change perceptions, bring women to the forefront and showcase them as truly being equal to men in all respects. However, there is still a long way to go, as many working women even today are subjected to casual sexism and wage inequality as compared to men. What is even more troubling is that female entrepreneurs are generally not taken as seriously as their male counterparts. Since entrepreneurship by definition requires high levels of commitment, those women that are committed to their careers are generally viewed as not being capable of balancing their professional and personal lives. Having said that, we have certainly come a long way in 70 years and women entrepreneurs are quickly becoming a force to reckon with!