Depend on our C.A.M.E.L.s says Tata CLiQ with their Dependence Sale

Tata group’s multi-brand phygital ecommerce platform, Tata CLiQ announced the launch of its first ever Dependence Sale. Having kicked off on August 8th 2016, the sale is celebrating the 70th year of Independence with a week-long roster of exclusive & exciting offers.  Consumers will get 70 great deals spread over a period of 7 days for everyone with special offers on electronics from 8th to 10th August and handsome discounts on apparel and footwear from 11th to 15th August. Building their Wednesday Hump Day Sale property further, a special ‘Hump Day Flash sale’ was celebrated on the 10th with an offer on select products including big ticket items, like LED TVs, microwave ovens and cellphones which were available at Rs. 70 flat from 7 am to 7 pm. The Dependence Sale promises to bring more such Dependable C.A.M.E.L.s- that’s Certified Authentic Merchandise Everybody Loves, at attractive prices on as well as the mobile app culminating in a grand celebration on Independence Day.


Understanding the generation that is completely dependent on their stuff – whether its day to day gadgets or their fashion go-to brands, Tata CLiQ celebrates Independence Day with a twist by offering a counterpoint concept in “Dependence Sale”.


Commenting on the idea, Ms. Prathyusha Agarwal, Head- Marketing, Tata CLiQ said, “At Tata CLiQ, we understand that our brand loving, quality seeking consumers are looking for that perfect C.A.M.E.L., whatever its breed (read – brand). That’s where Tata CLiQ comes in, to offer the dependability of its C.A.M.E.L.s through an authentic brand experience at great #feelgood prices. Through the Dependence Sale, we offer our fun-loving and digitally dexterous consumers, another taste of something quirky, innovative and clutter-breaking – a conversation on what they are dependent on, while the nation celebrates independence.”


A digital media campaign which includes unique and quirky contests across the Tata CLiQ website and social media assets will amplify the Dependence Sale.


Spearheading the phygital revolution in India, Tata CLiQ’s Dependence Sale is the perfect opportunity to experience seamless integration of physical (store) shopping benefits and digital (online) shopping convenience and hence indulging in a one of its kind curated shopping experience. Other products on sale include kitchen appliances up to 60% off, personal care up to 40% off, Micromax Canvas, Sony Bravia LED TVs, Dell laptops and washing machines at instant discount of Rs. 1000 under an exchange offer. With a 1000+ brands on Tata CLiQ, consumers can also take advantage of offers on international brands exclusively available on the website which are at up to 60% off and additionally footwear up to 60% off.


With all this and much more, Tata CLiQ brings C.A.M.E.L.s just right for you – come and grab the one you depend on from 8th – 15th August, 2016!


Get CLiQin on


About Tata CLiQ Limited

Incubated by Tata Industries Limited, Tata CLiQ is a new venture that is focused on developing a differentiated e-commerce proposition. It offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless phygital platform, shoppers are now able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.


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