Filmy, Thrilling and Delicious: India’s youngest lifestyle channel will take you on a journey across Switzerland with the launch of “Swiss Made Adventures”. A 6 part series will bring three well-known personalities with their own bucket list of six unique experiences that they want to tick off over their six week journey. This high energy and adrenaline filled storyline will be linked through Host and Traveller Neha Dixit, who has spent her last six summers in Switzerland.
The series will show Actor and Thrill Seeker Sumona Chakravarti tick off all the outdoorsy must dos, to understand what makes Switzerland a premier adventure destination. Sumona will take viewers through adrenaline pumpingactivities including Bungee Jumping, Skydiving, Skiing and Paragliding over snowcapped mountains and the sloping greens.
Movie Maniac, Singer & Actor Meiyang Chang will travel across Switzerlandand showcase a cinematic trail with 6 must visit spots and experiences for aBollywood buff. Chang will relive memorable scenes from Yash Chopra’s films, including the iconic scene from DilwaleDulhania Le Jayenge, where Raj and Simran first met at the railway station.
MasterChef Kunal Kapurwill embark on an exciting food trail across Switzerland to explore the best and authentic local cuisine. Chef will go beyond regular restaurants to discoverunique food experiences and great local produce. Chef will also unravel the secret behind world class cheese in the picturesque Alps. He will also learn the age old tradition of making the best wines and Swiss chocolates from the finest vineyards and chocolatiers during the show.
Announcing the launch Aarti Singh, Channel Head, NDTV Good Times said, “While Switzerland is known for its picturesque beauty we wanted to explore other aspects to travelling across Switzerland. We are hopeful that our viewers will live the perfect Swiss experience, through these memorable travel stories.”
Swiss Made Adventures premieres 26th August.Every Friday, 8pm only on NDTV Good Times
About NDTV Good Times
NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India’s top-ranked English-language lifestyle television channel – rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.
NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again.
Today, India’s oldest lifestyle channel is its youngest. With programming that is impulsive, interactive and with an attitude to match. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel’s continuing evolution as India’s premier lifestyle entertainment destination.
The channel tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel’s DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times’ viewers to live young and live Indian.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the ‘BestFashion & Lifestyle Channel’ at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.