ASHISH N SONI AND TRESEMMÉ TURN UP THE VOLUME FOR HAIR AND FASHION AT LAKMÉ FASHION WEEK WINTER/FESTIVE 2016

Acclaimed designer Ashish N Soni, and international hair care brand TRESemmé came together for a spectacular show at Lakmé Fashion Week Winter/Festive 2016. Ashish’s collection gave a contemporary spin on volume, it was inspired from iconic women donning voluminous hair across the decades. The show offered an interplay of black and white prints on fitted yet boxy silhouettes as well as oversized, exaggerated cuts.

Bollywood diva and TRESemmé India brand ambassador, Jacqueline Fernandez sizzled as showstopper in a black herringbone patterned silk jacquard, draped knee length dress. It was an exaggerated full embroidered sailor collar worn under a neoprene evening coat with tone on tone embroidered sleeves, and rocked the beehive blow out hair.

Model walks for Ashish N Soni and Tresemme at LFW WF 2016
Model walks for Ashish N Soni and Tresemme at LFW WF 2016

The show was infused with volume, whether it was in the clothes, hair style, makeup or music. TRESemmé hair expert Daniel Bauer created iconic hair styles showcasing the volume revolution right from 60s to present day. We saw avant-garde exaggerated hair to complement the sophisticated and edgy outfit, sculpted tresses to go with structured silhouettes and free flowing voluminous locks for the layered ensembles.

Excited about the success of his show, Ashish N Soni said, “I saw a great opportunity with TRESemmé to marry the overall concept of volume with my collection. Keeping the theme in mind, we had wide jumpsuits drawing inspiration from the 70s and boxy shoulders in well fitted blazers. The oversized look is also evident in Jacqueline’s outfit with exaggerated embroidery. In creating this collection, the excitement was in interpreting iconic styles of the 70s, 80s, 90s and creating contemporary looks that women can relate to in today’s day and age.”

“Voluminous hair along with iconic hairstyles go way back in history. Being an international hair care brand we’ve brought in a variety of runway styles and volume remains a common thread to recreate these. Even today, volume is a blazing trend on the international runways and our show with Ashish Soni is an effort to revisit the concept of ‘Volume’ with a modern twist, “said Srirup Mitra, General Manager, Hair Care, Hindustan Unilever Limited.

Jacqueline, the new TRESemmé brand ambassador, who set the stage on fire said, “I’ve always been a fan of Ashish’s collection and I’m excited that I could start my journey with TRESemmé on such a grand platform as a showstopper for this show! The exaggerated hair style Daniel has created perfectly complements my outfit. This voluminous hair is super fun to carry and adds a bit of the 70s’ pop to my look.”

“‘Exaggerated volume’ is the first image that came to mind when we conceptualized hair for this show. We’ve done a modern take on Monroe’s sculpted curls from the 60s and Madonna’s messy bob in the 80s. With TRESemmé we want to bring back these iconic voluminous hair styles that women can recreate within the comfort of their home,” said Daniel Bauer, TRESemmé Hair Expert
Jacqueline and Ashish N Soni at LFW WF 2016

TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.

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