After the recent success of Sujoy Ghosh’s ‘Ahalya’, Jaydeep Sarkar’s ‘Nayantara’s necklace’ and Adhiraj Bose’s ‘Interior Café’, Royal Stag Barrel Select Large Short Films has hit the digital screen again with yet another short film, ‘Mama’s Boys’. Starring the bold and mysterious Neena Gupta and the versatile Aditi Rao Hydari along with the young heartthrob of Bollywood Arunoday Singh, the new release has been directed by Bollywood’s critically acclaimed actor, writer and director, Akshat Verma.
Themed on the objective of “keep perfecting”, Royal Stag Barrel Select Large Short Films is a platform for independent directors to showcase their film making skills and create a niche for themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience in through the online world.
Commenting on the release, Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India, said “As creativity has no boundaries and filmmakers are constantly innovating to perfect their method of artistic expression, being digitally connected has also become extremely important for them to reach out to the new age audiences. The whole idea of Royal Stag Barrel Select Large Short Films is to enable them to continue to express themselves as great story tellers. Resonating with our core philosophy, this platform is meant to help them keep perfecting their skills and establish themselves in the market. In line with this thought, we are very thrilled to associate with the persistent innovative genius of Akshat Verma’s new film- Mama’s Boys”.
The man behind Royal Stag Barrel Select Large Short Films’ new release, ‘Mama’s Boys’, Akshat Verma is credited to be the creative force behind movies like ‘Delhi Belly’, ‘Ek main aur Ek tu’ and ‘The Ode’. With this new short film, Akshat Verma has tried exploring to portray his thought in a modern form in an epic like Mahabharata. The story is an inspiration from director’s believe about the unfairness in Arjun’s marriage and the position he is heaved in where he charms the beautiful Draupadi and wins her hand only to find out later that he has to share her with the rest of his brothers. This excerpt is depicted in the Pandava’s residence and the story intriguingly unfolds where Arjun has to finally compromise despite his unwillingness.
Talking about his film, director, Akshat Verma said, “’Mama’s Boys’ is a reflection of my childhood memories when Amar Chitra Katha fascinated me and Mahabharata enthralled me with its multiple nested stories. I had an amazing time shooting with some of the industry’s most talented actors. Neena Gupta was a delight to work with, Aditi’s versatility was commendable and Arunoday Singh possesses an incredible comic timing where the audience only knows him for being a tough guy onscreen. Royal Stag Barrel Select large Short Films has indeed presented me this great opportunity to me to connect with my audience through the digital platform and it has overall been a remarkable experience”.
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. It is a vehicle to submit Indian short film makers to the international festival circuit. LSF is a parallel platform for indie films that can take co-creation with social media to the next level. The platform Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment. LSF has released films of well-known Bollywood directors and gives opportunity to upcoming directors. In recent times, Platform has been built on identified core attribute of RSBS – ‘Keep Perfecting’ and hence now targeting a more refined and evolved RSBS audience. Adhiraj Bose is the face of the platform and platform already showcased a digital film on how to make “perfect films”.
Seagram’s Royal Stag and Royal Stag Barrel Select are the flagship brands of Pernod Ricard India. Royal Stag has been the consistent star since launch, and a brand quite often credited to have changed the rules in the industry. It is for the young, confident, progressive and inspiring individual who embodies self-belief. Both the brands have been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”, which has been consistent over the years. Royal Stag Barrel Select is the premium offering from the brand which is for the individuals who wants to ‘Make it Large” by standing out through perfection.