Fashion stalwarts Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani launch their high street brand – ‘Love Genration’ exclusively at Shoppers Stop

Fashion entrepreneurs Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani (SPM Brands Fashion Pvt. Ltd.) have combined their strategic, marketing and design forces to launch a new fashion label for women named ‘Love Genration’. The high street brand will be exclusively available at Shoppers Stop stores across the country.

The stylish collection from Love Genration was unveiled by the trifecta of Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani at the Shoppers Stop store in Juhu. Their uber-stylish friends and family Chunky Pandey, Amrita Arora, Zoya Akhtar, Ritesh Sidhwani, Mehr Rampal, Seema Khan, Farah Khan, Raveena Tandon, Rhea Pillai, Tusshar Kapoor, and Kehkashan Patel among others were spotted at the store checking out the trendy autumn-winter styles from the brand

On the occasion, Bhavana Pandey, co-Founder commented, We wanted to create a line of clothing that not only is trendy but easy on the wallet, has great quality and is real! Each piece has an element of style inspired from our travels and we are looking to create a comfortable yet signature look for each of our garments! We are extremely excited about the venture and have robust expansion plans for the next fiscal. Our partnership with Shoppers Stop marks a start of many and we hope to synergize on their strong retail acumen and our designs!

Speaking about the partnership, Mr. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. said, “Love Genration is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to provide our customers a highly differentiated brand assortment.  Love Genration is a trend-setting fashion-forward brand that fits seamlessly into our existing portfolio of aspirational fashion brands for women. We are confident that it will be a huge success.”

The brand currently retails out of Mumbai, Pune and Bangalore.. With over 300 styles to pick from, the label will continue to add new pieces to their collections every month.

Love Genration will be exclusively available across select Shoppers Stop stores in the country and will also be retailed online at www.shoppersstop.com among others

Love Gen – a brand whose very ethos speaks global acceptance. The ladies behind Love Gen – Nandita Mahtani, Bhavana Pandey and Dolly Sidhwani are all stalwarts of the fashion world in India. They pride themselves on their multi-faceted talents and a unified vision of making Love Gen a clothing brand that inspires, cuts through the high street clutter to emerge as a favorite and yet does not cause a dent in the wallets. After all, owning an enviable wardrobe should not come at a price tag made of gold.

Together this talented trifecta is what makes Love Gen so unique and lively. Their individual ideas on what’s in vogue combined with their indefatigable knowledge of trend and color forecasting is a total win for Love Gen. The brand does not compromise on quality and singularity. Every collection is distinctive, remarkable, in line with global trends and yet, affordable.

 

Farah Khan with Bhavana Pandey at the launch of Love Genration at Shoppers Stop
Farah Khan with Bhavana Pandey at the launch of Love Genration at Shoppers Stop

Shoppers Stop Ltd. is one of the pioneers in setting up large format department stores in India. The flagship department store business, Shoppers Stop, is now one of India’s largest retail chains of large format department stores in the country. It is a one-stop shop for products across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the finest international and national brands across categories.  It is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world.

Shoppers Stop currently has 82 stores in 38 cities across the country viz. Ahmedabad (2 stores), Aurangabad, Agra, Amritsar, Bengaluru (11 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (5 stores), Durgapur, Goa, Gurgaon (2 stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Kalyan, Kolhapur, Kolkata (5 stores), Latur, Lucknow, Ludhiana, Mumbai (8 stores), Mangalore (2 stores), Mysore, Meerut, Noida (2 stores), Panvel, Pune (6 stores), Raipur (2 stores), Siliguri, Surat, Thane, Vijayawada, Vizag, Vadodara.

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