Tata Sky, the fastest-growing brand in the DTH industry, has launched the nation’s first service with four music genres on a Pay TV platform, named ‘Music+’ in partnership with digital entertainment company Hungama. Segregated into four segments – Mehfil, Indie Rootz, Jazz & more and International, the service will be co-curated by the legendary singer, songwriter, composer trio Shankar-Ehsaan-Loy.
‘Music+’, will give Tata Sky subscribers exclusive access to a rich trove of music content (ranging from classics to latest launches) including music videos, concerts and artist interviews spanning a breadth of genres from international pop, country, rock and Indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of Tata Sky Music+ will also be able to watch some of the biggest on-ground music events and festivals in the country from the comfort of their homes.
At the launch Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country & more. Now, with the launch of Music+, Tata Sky subscribers get access to the best of these genres, on their TV screens, any time of the day. And with content specially curated by the musical legends Shankar-Ehsan-Loy, the offering on Music+ is guaranteed to be qualitatively superior.”
Commenting on Hungama’s association with Tata Sky, Siddhartha Roy, CEO, Hungama.com said, “We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in genres like Ghazal, Sufi, Jaaz & Blues, International, Indies etc. The Music+ experience promises to be unique with a variety of content and a line-up of great artists like Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more.
Tata Sky Music+ will be available on Channel no. 817. It will be available to all Tata Sky subscribers free for the first five days and subsequently priced at just Rs. 3 per day, making it accessible to subscribers across age-groups, geographical and socio-economic boundaries.
Tata Sky Music+ was launched with music maestros Shankar-Ehsaan-Loy, at a press conference in Mumbai. The trio ended the proceedings with a captivating musical performance. Tata Sky Chief Commercial Officer, Pallavi Puri was present at the launch along with Siddhartha Roy, CEO – Hungama.com.
Content Features of Music+:
Weekday will have hit songs and new releases, artist interviews and recorded live concerts
- ‘Mehfil’ section will play the best of songs across the genres of Sufi, Ghazal & Qawaali
- ‘International’ section will play Rock, Pop, Retro and Dance hits of international artists
- ‘Jazz & more’ section will play Jazz, Soul, Blues, Country and Soul Music
- ‘Indie Rootz’ section will play contemporary pop, rock and folk music of Indian artists
Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers in 14 languages across the country manned by multi-lingual customer service associates. Tata Sky currently has 418 SD, 77 HD channels, 16 interactive service, 6 SD and 6 HD movie Showcase platforms. Tata Sky is the only DTH player in the world, to have a successful business model of pioneering interactive services today.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the ‘Product of the Year’, 2013 in the DTH category. The company currently has a presence in 1.5lac towns with over 15 million connections in the country.
Hungama is India’s largest digital media entertainment company and runs the most successful services across music, movies, videos, TV, kids and games catering to the world’s fastest growing mobile market, India and South Asians in over 70 countries worldwide. Hungama has served mobile entertainment to over 300 million consumers over the past 10 years. Hungama Music offers subscribers an array of music and music video across languages and genres for streaming and downloads with its unique gamification layer. Hungama Play is India’s largest video on demand platform with over 8000 Bollywood, Hollywood and Indian Regional Movies, latest and most popular TV series and kids’ content, short movies in Hindi and English and the biggest live events. With over 67 million monthly users, the Hungama service is accessible across all connected devices including, Mobile, Tablets, PC, DTH and Smart TVs. Hungama also owns and runs the largest Bollywood news portal, BollywoodHungama.com and the largest platform for independent artists, Artist Aloud.
Brandturks 