6Degree, India’s leading fashion talent and tech platform created quite a buzz on the first day of the 2nd edition of Braun India Fashion Week London by launching two budding fashion designers from the country. Both talented designers,Abha Chaudhary from Nagpur and Althea Krishna from Hyderabad showcased their rich and mesmerising collections on the ramp at the fashion extravaganza which was held at Excel London on 15th October, 2016.
The Braun India Fashion Week London is a one-of-a-kind fashion event that gives center-stage to upcoming creations from both well-known and next-generation designers. By launching two fresh fashion designers discovered by 6Degree, aims to promote the Indian fashion industry on a massive platform and give them an extraordinary scope and opportunity to create widespread salience for their work and brands.
Nikhil Hegde, Co-founder and CEO,6Degree said, “Indian fashion is finally going ahead of the curve with the India Fashion Week London, which is a unique blend of Indian and international fashion on one platform. Being held in one of the major fashion capitals of the world, this fashion week is the perfect launch pad for our promising design talent. As expected, their collections were highly appreciated and applauded by the fashion aficionados present at the glittering event. We are glad that the launch was a success and our initiative also enabled the designers to establish business connections with global trade buyers.”
Hyderabad-based Althea Krishna who started her label in 2012 comes up with timeless fashion for pret, bridal wear and couture. She grabbed eyeballs on the ramp by showcasing her effervescent collection “Brazaleta”, inspired by the poem “Bangle Sellers” by the Nightingale of India, Smt. Sarojini Naidu. As bangles bring joy in a woman’s life, her designs arean attempt to exemplify the vibrant colours of the bangles on a fabric that can enhance a woman’s feminine beauty. Flared lehengas with off-shoulder blouses and jackets with zardosi hand-embellishments were a big hit with the audience.
Designer Althea Krishna, owner of eponymous label Althea Krishna said, “Even though I have been a part of a few fashion shows like the Mysore Fashion Week, the chance to showcase my creations at the prestigious India Fashion Week London is almost like a dream come true for me. It wouldn’t have been possible without 6Degree. By presenting my collection on this prestigious ramp, I have got the opportunity to connect with global buyers and fashionistas. I feel a lot more confident now to conquer the world with my designs and create a stronger name for my brand in India and across the world.”
Nagpur-based AbhaChoudhary’sopulent collection ‘Suhaag’ represented a rare sense of rich heritage and originality amalgamated with modern silhouettes that the brides of today’s generation yearn for. Her artistic prowess in blending traditional crafts with contemporary fashion andher proficiency in exquisite detailing made each ensemble extraordinarily luxurious. This opulent collection was a perfect expression of gloriously rich Indian aesthetic translated on fabrics.