After a two month long countrywide hunt, Max Elite Model Look India 2016 launched its Grand Finale at Sofitel Mumbai, BKC. Young, aspiring models from all over the country participated in the various regional rounds, out of which 18 went on to compete in the finale. Elite Model Look India2016has opened doors to bigger and brighter career opportunities for each and every contestant.


Max Fashion has set up a first of its kind platform in India through Elite Model Look for young aspiring models to come together to showcase their talent, get mentored from the best in the industry and emerge as the next supermodel. The 3rd edition of the contest that started in August this year, travelled to 8 different cities in search for the best talent. These cities include Delhi, Chandigarh, Chennai, Bangalore, Hyderabad, Mumbai, Guwahati and Mizoram. Of the thousands of contenders, Elite Model Look India 2016chose 18 finalists who were then trained and groomed by Industry experts like Marc Robinson – Elite Model Look India 2016 Licensee and Fashion Director, Deepti Gujral – Supermodel, Dr. Sunil Bhoolabhai – Cosmetic Dental Expert, Dr. Mickey Mehta – Global Leading Holistic Health Guru, Kapil Bhalla – Hair and Make Up Expert.


The Finale was attended by Mumbai’s social personalities, fashion designers, stylists, bloggers and the likes. The venue was buzzing with energy and excitement. There were a total of three rounds; the first one had models walk in black & white outfits, the second round showcased models in Max Winter Collection and the third and final round had models adorned in the breath-taking collection by Narendra Kumar and Gavin Miguel. Manasi Scott kept the audience captivated with her spectacular performance.


The show was judged by VASANTH KUMAR: Executive Director Max, ALEXANDRA PAROLINI: General Manager Elite Model Look, VICK MIHACHI: President Elite Management Worldwide, MARC ROBINSON: Licensee Elite Model Look 2016 India& Fashion Director, Actress NEHA DHUPIA and Fashion Designer NARENDRA KUMAR.



MAX Elite Model Look India 2016 (Male): Mr. Vijay Singh

MAX Elite Model Look India 2016 (Female): Ms. Priyanka B.V


The winners will represent India at the World Finale to be held in Portugal later this year. The winners of the world finale win an exclusive contract with Elite and become an international supermodel. The female model who wins the international Elite Model Look Contest will receive cash prize of € 150,000 while the male model gets € 50,000.


Commemorating the occasion, VASANTH KUMAR, Executive Director, Max said “It is my immense pleasure to congratulate the two young EML India winners. Max Fashion is known for offering the latest fashion for the contemporary and we believe in promoting perfect blend of fashion and talent for aspiring youth. The winners have proven their potential to be the next supermodels from India. We were very excited to receive an overwhelming response from across the country as hundreds of young boys and girls participated to fulfil their dream of becoming a supermodel thro Max EML”


Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, “Today young talent, both boys and girls aspiring for a career as models in the fashion industry in India and abroad, have long lacked a proper platform to launch their careers. Without proper sustained guidance and opportunity there is a dearth of young, fresh crop of models that the fashion Industry in India so desperately is in need of. The fashion industry in India is bereft of Supermodels that once had an iconic influence on the Indian Fashion Industry. With the availability of a credible and genuine international platform like Max Elite Model Look, these young models will have access to the much needed exposure to the international Fashion scene and thus will have access to launch their careers as international Models. ”


About Elite World

Elite World is owned by Pacific Global Management (PGM), which is a talent management company in the modelling and music industry, with a focus on luxury and live events. In addition, the Group owns Gold Typhoon, the independent China-based entertainment label, and La Perla, the premium Italian lingerie brand. Elite Model Management was founded in 1972, and is the world’s largest model agency, representing over a thousand models across five continents.


Elite is home to many of the leading faces of the day, such as Adriana Lima, Liu Wen, Sigrid Agren, Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a network of model agencies; it is a true brand synonymous with model management, the Elite Model Look contest, and world-class licensing.


About Elite Model Look

Elite Model Look is the leading International model search. It is active in over 60 countries across the world, and attracts hundreds of thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. It is unique in providing the opportunity for young girls to enter the fashion world, and carve out successful careers.


About Max Fashion

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.



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