, India’s No.1 property site launches India’s FIRST Real Estate Experience Center

Buying a home is a lifetime event. The moment of moving into a home is celebrated and the outcome is joyous. However the process of buying a home is often tedious, time consuming, at times a bit nerve wracking. Does this need to be so? Do we need to ‘ensure hardship’ in the buying process as to enjoy the fruits of the buying process? Or, can we reimagine a property search experience that’s joyful and that elevates the experience.

Magicbricks today offered consumers the first-of-its kind Real Estate Experiential Centre in Mumbai. Equipped with state of the art technology & power of unmatched content, the initiative aims to change the way they have been traditionally going about property search.

The Experience Center is a unique & beautiful amalgamation of the online & offline worlds thereby bridging an important gap that existed between a buyer & a seller. Using technologies like Virtual Reality, Augmented Reality, on-demand Video-call and large format touchscreens, the brand has created a compelling proposition to address the myriad questions that plague a buyer during him home buying journey. The centre has 6 distinct components which allow a buyer to perform a wide range of tasks ranging from browsing property listings, to using various financial calculators, to property comparisons, virtually speaking to a (magicbricks) advisor, immersive walkthroughs, and touchscreen based map searches.

This centre is located at concourse 3 at the recently inaugurated Magicbricks Western Express Highway Metro station at Andheri. Inaugurating the launch, Mr. Sudhir Pai, CEO,, said “The experience centre is a coming together of high quality hardware and software that addresses very specific ‘issues’ in the consumers property journey. We imagine that centre would enhance the home buying process to a different level. This experience centre celebrates our strengths in applying technology to solve real problems in a meaningful, scalable manner”

Elaborating further, Mr. Sudhir Pai said, “We’ve absolutely delighted by the early feedback we’ve received from consumers, and from developers, who have visited our Experience Centre. This is a validation that combining Online, with a tech-driven offline presence would significantly enhance the value that we deliver. We aren’t happy with merely being India’s leading property portal, we want to be India’s most loved property portal as well”.


Virtual Reality:

Have you ever struggled with a flat 2 dimensional layout plan of a flat trying to figure out how the flat would look like when it actually gets built? Well, now we have a solution. With virtual reality solutions in our experience centre, a home buyer can move around in the apartment he wants to buy and firm up his opinion even when the flat is under construction.

Augmented Reality:

A survey conducted by Magicbricks suggests that approximately 60% of home buyers end up buying an apartment which does have adequate ventilation or does not have enough natural light. Now, with our augmented reality solutions, a home buyer can take an aerial view of the entire society. He can figure out where exactly his apartment is in the entire society, how far it is from the main entrance of the society, checkout the open spaces, take stock of the inter tower spaces, checkout the green areas etc.

Match My Needs:

The time spent by a homebuyer before he zeroes in on a property can go to several months. In this period, he does all kinds of research to mitigate risks such as locality risks, project risks, and developer risks. To cater to the research needs of a home buyer, Magicbricks is exposing its database created over eight years. A home buyer can know all about a locality, research the track record of a developer, how the locality is coming up through our “Match My Needs” application.

Experience centre is the first of its kind initiative. Western express highway Metro station receivs 3lakh commuters every day and we hope to tap into the home needs of these commuters. The location of the metro station is strategic as offices of leading corporates such as HUL, P&G as well as several corporate parks are in close proximity.

Seeing is believing – this isn’t one of those everyday innovations that you read about. If you’re in Mumbai, this warrants a visit to the centre to experience what the future of real estate buying could look like.

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