Chevrolet India, launched a nation-wide Road Safety campaign in association with SIAM-SAFE (Society of Indian Automobile Manufacturers-Society of Automotive Fitness and Environment) and the Ministry of Road Transport and Highways to create awareness amongst motorists on road safety during the ongoing National Road Safety week 2017.
A dedicated campaign page on the Chevrolet’s Facebook and Twitter has been created wherein the users make promises to ensure road safety using #IPromiseTo and #DriveWithCare hashtags.
Chevrolet will also be conducting on-ground activations at 14 Chevrolet dealerships across the country from 9th to 15th of January and a special activation will be conducted at DLF Cyber Hub, Gurgaon on 13th January and 14th January. The Chevrolet representatives will interact with customers and delve upon the importance of road safety rules and precautionary measures on road.
Jack Uppal, VP Marketing and Customer Care, Chevrolet India, said, “We are happy to partner with SIAM in its noble mission to profess Road Safety. This initiative also ties in well with Chevrolet’s “Drive with Care” campaign that heavily addresses safe driving habits. At Chevrolet, one of our key motto is to keep the customers at the centre of everything and Road Safety Week is just one of our initiative to connect, engage and educate them on the importance of being cautious while driving”.
“Road safety is a high priority concern today and it is imperative that we continue and promote safe driving habits amongst all our employees and customers. Taking this commitment forward, we hosted many activities internal as well as external. Initiatives like these also help in reviving the fading principles of ‘being safe always’ and we will persistently take such efforts to create safer environment for all. “Added, Jack Uppal, VP Marketing and Customer Care, Chevrolet India.
Chevrolet is known for its commitment towards customer through its leading Chevrolet Compete Care services. This initiative is an extension to Chevrolet’s ‘Drive with Care campaign’ (Drive with Care) launched last year. The initiative generated an overwhelming response in social media with over 14.5 Million views of the campaign video and over 110K social engagements reflecting positive social sentiments around it.
This National Road Safety Week, make just one promise to yourself – “Safety Is Personal, Own it”.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value.