Andre Agassi unveils India Value Fund Advisors’ new brand identity – ‘True North’

India Value Fund Advisors Pvt Ltd has taken on a new corporate brand identity and will now be known as True North. It will continue to encompass the core values that the organization stands for i.e. The Right Way. Legendary tennis player, superstar, world champion, philanthropist, author and businessman, Andre Agassi unveiled the new identity in a powered-packed event in Mumbai.


True North, one of India’s largest private equity firms, had sponsored the retelling of Andre Agassi’s journey in a tête-à-tête with Harsha Bhogle at the firm’s new brand launch. The tennis star extended his best wishes to Vishal Nevatia, Managing Director, True North and his entire team.vishal-nevatiamanaging-partner-of-true-north-with-tennis-world-champion-andre-agassi-at-the-new-corporate-brand-identity-event-of-true-north


Andre Agassi, exclaimed, “It is my absolute privilege to be invited to celebrate the beginning of a new brand identity. True North is a company that is fundamentally hinged on values that are deeply routed in integrity and transparency, high level of involvement and a solution based approach. I’d like to congratulate Mr. Nevatia and his entire team for their leadership and constant support that they render to all who work with them.”


Commenting on the new brand identity launch, Vishal Nevatia, Managing Partner of True North said, “Our brand is at the cusp of new beginnings, and we are looking forward to an exciting future ahead of us. Our name has changed but our values remain the same. We’re ecstatic to take on our new brand identity. True North truly defines the core values and principles that have moulded the functioning of our company since day one.” business

True North’s new brand identity is based on 3 primary values of the firm viz. (i) The right way to build a , (ii) the right way to conduct a business, (iii) the right way to partner a business. True North, in all its endeavors, strives to build admired institutions that are infused with excellence, character and resilience. True North has built admired, enduring & socially responsible businesses across economic cycles over the last 2 decades.The firm is modeled around a unique mix of business nurturing skills adopted from conglomerates and sharp focus attitude of private equity firms. With this philosophy and business model, in the last 17 years, the firm has worked with over 30 businesses and invested over Rs. 8,000 crores of equity capital. These businesses were able to grow revenues and EBITDA at 25 and 20 percent respectively, during their partnership with IVFA. Since inception, True North has cated re45,000 new jobs and generated Rs 12,000 crores and Rs 1,600 crores in incremental Sales & EBITDA.


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