The king of Hip Hop Badshah rocked The Grand Finale of the 10th Edition of Engage Mirchi Freshers powered by Honda Navi, entertained by Ditto TV at Phoenix Market City, Kurla, Mumbai. The Grand Finale was a stellar culmination to India’s biggest campus based talent hunt Engage Mirchi Freshers.
Engage Mirchi Freshers celebrated its 10th edition by travelling to 12 cities and conducting activations in 100 colleges across them. Over 1 Lac students participated in the hunt and one boy and girl were selected as Mr. and Ms. Fresher for each college. This year the property took the entire on ground experience on social media. Live videos went up from each campus and students had the opportunity to score points on the basis of the popularity of their videos. The winners from each college were celebrated in grand style and one boy and girl from each of the eight cities were chosen as city winners who were flown down to Mumbai for the Grand Finale.
At the Grand Finale all 22 participants showcased their talent with some mind-blowing performances. This included singers, dancers and sketches performed by students. The energetic display of talent was egged on by a packed house of attendees. At the end of it all Revati Jayant Lele from Sinhagad Institute of Business Management, Mumbai was crowned Engage Mirchi Freshers 2016’s National Champion.
The musical performances started with Arjun Kanungo’s thrilling performance with songs like Fursat and the party headliner ‘BaakiBaateinPeeneBaad’. This was followed by the one and only Badshah’sperfromacne on stage that has the whole of Dublin Square at Phoenix Market City swoon to his tunes. Badshah took the celebrations to another level as they belted hit after hit like ‘Saturday Saturday’, ‘Wakhra Swag’ and ‘The Break Up Song’ amongst many more.
Engage Mirchi Fresher’s saw more than 1.2 Lac interactions on social media and a robust radio campaign across 32 markets.
The National Champion of Engage Mirchi Freshers Season 10 won an all-expense paid trip to Ibiza amongst other prizes.
Badshah had the following to say at the event, “I think it’s absolutely fantastic to see such young energy, such brilliant talent on display. This truly is the definitive talent hunt and platform for young kids to express themselves. I am proud to be a part of Engage Mirchi Freshers 2016”.
Mr. Sumit Aggarwal, SVP & National Head Activations, ENIL had the following to say at the event, ‘It’s been a decade of excellence that we celebrated across colleges this year. Engage Mirchi Freshers celebrated its 10th edition and quite befittingly has witnessed some of the best talent surface. It’s heartening to see the manner in which the property is celebrated by the students each year and has grown in stature and scale every year. Badshah’s involvement with the property has been a turbo – boost that has given it added impetus. We look forward to taking the property to greater heights in the years to come.”
The National Champion of Engage Mirchi Freshers 2016, Ms. Revati Jayant Lele had the following to say at the Grand Finale ““I am thrilled to have won and so proud to be the National Champion of Engage Mirchi Freshers. To be chosen as the one out of over one lakh participants is a great feeling. Thank you to Radio Mirchi and Engage for having given me the biggest platform to express my talent. I am thrilled to visit Ibiza now.”
Engage Mirchi Freshers Season 10 is titled by Engage perfume sprays, powered by Honda Navi, Entertained by Ditto TV, Smiles partner Britannia Good Day, Online music partner Gaana, Associate partners Pockets by ICICI bank and Eyetexdazller.