Mobile wallet major MobiKwik today announced the launch of SUPERCASH, a loyalty initiative that aims to promote digital payments among its users and promises benefits on every transaction. Under the initiative, users can earn reward points at all MobiKwik merchants, including their local mom and pop stores. Additionally, the user saves money every time he transacts on MobiKwik.
SUPERCASH is the first ever loyalty initiative launched by a mobile wallet in India. These points can be used on every transaction thus enabling the user to save money every time he transacts on MobiKwik.
Vice President for Growth at MobiKwik, Daman Soni said, “Indian consumers are value conscious, like to save money on every transaction and are taking to digital payments in a big way. SUPERCASH will therefore evolve a user’s relationship with MobiKwik and develop a deeper association as the user benefits on every transaction made on our platform.”
Mobile wallets have seen tremendous growth in the past 3 months. With merchants and users experiencing the benefits of digital transactions with wallets, building loyalty as a key feature in the wallet will enable MobiKwik to create an engaged user base. The company added 1.3 million merchants and 15 million users post demonetization.
Users can make huge savings on their transactions at Big Bazaar, Central, Petrol pumps, Relaxo, Bata, Needs store etc starting today. MobiKwik currently powers payments for IRCTC, NHAI, Meru Cabs, Big Bazaar, MakeMyTrip, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly among others.
Launch video – https://www.facebook.com/MobiKwik/videos/10155465439554453/
MobiKwik is an Indian wallet major with a network of more than 14 lakh direct merchants and over 50 million plus users. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised three rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments and Net1.
MobiKwik aspires to be the largest source of digital transactions in India. It is powering e-payments for NHAI toll plazas, Amul, GSRTC, IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip.