Satya Paul contributes to the renovation of the iconic Asiatic Society of Mumbai, by integrating it in its CSR program keeping up with values of the brand.
The Asiatic Society Library is one of the Mumbai’s oldest structures with great historical significance. It is home to some of the most rare and precious books, artifacts and manuscripts. This precious collection constantly requires attention and aid for its maintenance and restoration. Satya Paul has joined forces with The Rotary Club of Bombay to be part of an exclusive celebratory event on the February 26th, 2017 to create awareness for this. Adding a touch of glamour to the evening, the brand presents its archival collection at the event. Satya Paul’s iconic prints and weaves came alive as they opened doors to the restored iconic Town Hall.
Satya Paul has been well known for its association with social causes since its inception; be it the collaboration with WWF for conserving endangered species through a special collection paying tribute to them or with the Tata Memorial Hospital’s breast cancer awareness initiative though its ‘Think Pink’ collections over the years.
Speaking about the collaboration, Sanjay Kapoor, Executive Chairman, Genesis Colors, said, “We are honored to be part of the restoration project of the Asiatic Society Library of Mumbai, an iconic establishment that needs to be preserved. Giving back to society is something we feel very strongly about at Satya Paul, hence collaborations such as this are always close to our heart”.
Supporting the initiative, Satya Paul’s brand ambassador Malaika Arora Khan shares, “The Asiatic library is a historic gem for the city of Mumbai. Like all things of value, it needs to be cared for and protected. I am delighted that Satya Paul is supporting the efforts of the Rotary Club of Mumbai in helping maintain the legacy of the library through its restoration.”
ABOUT SATYA PAUL:
Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid colour palette and for introducing the concept of the ‘cocktail Sari’ and thus making it a fashion statement across the globe. As part of the Genesis Group since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong, apart from its own e-commerce portal.
Apart from the main label, Satya Paul has a vibrant accessories line, which is available at all SP stores, a few standalone accessory stores and the leading MBO’s across the country. Recently the brand has also launched its pret line, ‘Club SP’, which targets a young audience through chic ready to wear ensembles. Club SP is retailed out of mono-brand stores and is also available at key Satya Paul stores, Shop-in-shops and via e-commerce.
ABOUT GENESIS COLORS:
Established in 2001 Genesis Colors Pvt. Ltd. is the holding company of well-known Indian fashion brands such as Satya Paul and Bwitch (premium lingerie). It also holds the marketing and distribution rights in India for several international luxury labels under its arm – ‘Genesis Luxury Fashion Pvt. Ltd.’