#WhateverCLiQsForYou: TataCLiQ.com’s step towards breaking the stereotypes

Over the years, International Women’s Day has seen great participation from individuals and organisations who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand phygital e-commerce player, unveiled their Women’s Day Campaign #WhateverCLiQsForYou, earlier this week. As a part of its weeklong celebration, TataCLiQ.com urges women to explore their own choices and encourages them to break free from social norms.

As an integral part of these efforts, TataCLiQ.com today launched a video that depicts how the idea of equality and individuality should be encouraged in women. Through their social media channels, TataCLiQ.com invited women to narrate instances when they went against all the odds to do something they were truly passionate about. The contests witnessed active participation from the consumers supporting and furthering the idea of #WhateverCLiQsForYou in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.

In an age where filters and photoshop images have become a norm, TataCLiQ.com, as a part of the campaign, came up with a unique photo story with five girls, each with a unique background. From a veteran model to a plus-sized Hair and Make Up artist, every girl brought her own personality to the shoot and the model images have not been retouched in any way. This further reinforced TataCLiQ.com’s campaign message which supports idea of – letting the curves, not Photoshop speak.

So, come and celebrate ‘YOU’ this Women’s Day with TataCLiQ.com because all that matters is #WhateverCLiQsForYou.


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