• In an overall split – 93% of mobile bookings happen on mobile while the rest through tablets.
• The Jio wave created an impact with a notable growth in transactions (from 5% in Q2 to 17% in Q3) on the Jio network
• Cleartrip Local registered an impressive 55% QoQ growth – which means that city-dwellers are looking at spending their leisure time by engaging in things beyond the cliche’.
• A city-wise preference for ‘Events’ vs ‘Activities’ vs ‘Eat Out’ on Cleartrip Local. Delhi likes ‘Events’ while Bangalore inclines towards ‘Activities’.
• ‘Events’ generated maximum traction across Cleartrip Local categories – with a 296% QoQ growth. We’ve covered a list of the top 5 events.
• Travellers became more discerning of the time and mode of hotel payment – 1 in 3 bookings was using the Pay at Hotel option.
• The average transaction size was greater by 50% QoQ, despite the fares being higher – There was a clear holiday season wave with 60% increase in transactions
• Demonitization effect – 165% increase in 3rd party wallet utilization, though the share of 3rd party wallets in overall transactions is small.
Brandturks 