The much-awaited trust decipherer and the seventh in its series, The Brand Trust Report 2017, a study measuring trust held in brands, has been released. Samsung has been ranked as India’s Most Trusted Brand of 2017 (climbing 17 ranks from 2016). Sony and LG both retain their 2016 rankings and are at second and third ranks respectively. Apple ranks as India’s 4th Most Trusted Brand and, rising 12 ranks from 2016, makes it to the top 5 for the first time. Holding on to its rank of last year, brand Tata’s trust defies the temporary imbroglio it faced to occupy 5th rank. The 6th position is held by the automobile giant Honda; Maruti Suzuki follows, taking the 7th spot. Dell is at 8th rank and Lenovo, climbing 18 ranks from 2016, features in the 9th position in the list. Bajaj, a brand which has been in the top 10 in five out of the seven reports, comes in at the 10th rank in India’s Most Trusted Brands list. The report is launched annually by TRA Research, part of the Comniscient Group, a diversified data insights and communications group.
“Trust is transaction personified and the rigor of TRA’s Brand Trust annual study has always displayed prescience through its data. The 17-rank climb of the Consumer Electronic brand Samsung to top position and the 12-rank climb of Apple to fourth rank over last year are significant. Among the top ten this year, four brands have gained ranks, five brands have retained their last year’s ranks, and one brand has fallen in rank. Of the 2016 list, four brands slipped out of the top ten list of 2017, namely Samsung Mobiles, Nokia, Godrej, and ICICI Bank,” commented N. Chandramouli, CEO, TRA Research.
Among India’s 1000 Most Trusted brands, 40 Super Categories and 292 Categories were listed. The categories with the maximum brands were Food & Beverages, represented by 161 brands; FMCG, represented by 128 brands; and Automobiles, represented by 73 brands. When compared to last year, 320 new brands made it to the list, 348 brands fell in rank, 323 brands rose in rank, and 9 brands retained their ranks. Reliance Jio, ranked 19th, is the most significant new entrant in the list this year. The top 5 greatest rank gainers over last year are Mahindra Auto, US Polo, Kurl-On, Birla Sun Life, and Tops Security.
“Some of the important category leaders in Brand Trust are Bata—All India rank 12—from Personal Accessories, State Bank of India—All India rank 13—from BFSI, Patanjali—All India rank 15—from FMCG, Airtel—All India rank 16—from Telecom, Amul—All India rank 21—from F&B, Google—All India rank 40—from Internet, Himalaya—All India rank 57—from Healthcare, and SpiceJet—All India rank 172—leading in Airlines,” Chandramouli added.
The Brand Trust Report 2017, the seventh in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, covering 2,505 consumer-influencers across 16 cities in India, and generated 5 million datapoints and 11,000 unique brands, from which the top 1000 brands have been listed in this year’s report. The 200-page, hardbound report is available for Rs. 14,000/-.
About TRA Research – TRA Research, a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. TRA Research provides Buying Propensity Reports mined from more than 15 million datapoints on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of The Brand Trust ReportTM and of India’s Most Attractive BrandsTM.
About The Brand Trust Report 2017- The Brand Trust Report 2017 (ISBN 978-81-932924-7-1), the seventh in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2,505 consumer-influencers across 16 cities, and generated nearly 5 million data points and 11,000 unique brands, making it the most intensive study on Brand Trust across the globe.