Contemporary ethnic wear brand – Melange by Lifestyle, launched its latest collection with their Brand Ambassador, Bollywood Actress Kangana Ranaut, amidst a fashionable gathering. The latest ‘Rethink Ethnic’ campaign by the brand challenges the conventional and is inspired by Kangana’s fearless, bold and strong individualistic style.
Melange by Lifestyle showcased its latest range in an exclusive fashion show, with popular fashion bloggers sashaying down the ramp in the season’s hottest trends. Kangana graced the occasion adorning an eye-catching piece from the collection.
Commenting about the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Lifestyle has come to represent the style sensibilities of modern Indian women whose fashion choices are eclectic and inspired by global trends. The latest collection embraces the bold and individualistic style of our Brand Ambassador Kangana Ranaut, bringing forth some remarkable pieces that can be easily styled with both Indian and western looks.”
Kangana Ranaut added, “I am very excited to be associated with Melange by Lifestyle. What makes the brand unique is that it blends Indian aesthetics with modern nuances; much like my sense of fashion. The new collection is bold and has unconventional designs, prints and styles all coming together to add a chic vibe, therefore redefining ethnic-wear. The collection embodies the style and individuality of strong, fierce, independent women”.
Melange by Lifestyle consists of vibrant ensembles that redefine contemporary fusion wear and fulfil the fashion needs of independent, urban females in the 21-28 years age group. The latest range juxtaposes ethnic elements with global trends, and offers stylish looks for various occasions. The casual collection has a chic city vibe with asymmetrical hem details on kurtas and tunics; classy linen pants and lace elements on shrugs. A strong inspiration from Indian handlooms combined with compelling indigo dyes, bring a distinct and free-spirited look to the collection.
Presenting Kangana Ranaut’s fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores, and http://www.lifestylestores.com and is priced between Rs. 899 and Rs. 2999.
Lifestyle International (P) Ltd:
Lifestyle is India’s most preferred fashion destination for latest trends. Part of Dubai based retail to hospitality conglomerate – The Landmark Group, Lifestyle brings multiple concepts including men, women, kid apparel; Footwear, Handbags, fashion accessories and beauty under the convenience of a single roof in each of its store. Stepping into a Lifestyle store, customer can look forward to seamless and hassle free shopping experience even as they browse through hundreds of leading national and international brands. The company is recipient of numerous awards and accolades, including Most admired Fashion Retail Destination of the year at Images Fashion Awards for 5 consecutive years (2015, 2014,2013,2012 & 2011); No1 Retail Employer in India for 2 consecutive year (2014, 2015) and Top 10 Best companies to Work for in India 2015 – Great Places to Work Institute®.