Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Gujarat Lions, has announced a unique initiative – ‘Man of the Match’ grant.
The Man of the Match Grant will match the Man of the Match award amount from each IPL home game played by Gujarat Lions and release it on behalf of the best player of the Gujarat Lions team. The grant will be used towards imparting painting training to unemployed youth and equip them with a livelihood skill.
Mr. Peeyush Bachlaus, General Manager Marketing, Decorative Paints, Kansai Nerolac Paints Limited and Mr. Arvinder Singh, CEO of Gujarat Lions, were present at the ceremony to announce the initiative. Gujarat Lion’s star players Dinesh Karthik, James Faulkner, Ishan Kishan and Coach Brad Hodge, were also part of the ceremony.
Commenting on the initiative, Mr Peeyush Bachlaus, General Manager Marketing, Decorative Paints, Kansai Nerolac Paints Limited said, “We at Kansai Nerolac are excited to initiate the ‘Man of the Match’ grant in association with Gujarat Lions. This initiative empowers the unemployed youth and offers them an opportunity to enhance skills through classroom as well as practical training by our experts.”
Mr. Arvinder Singh, CEO of Gujarat Lions said, “We are proud to be associated with Kansai Nerolac Paints Ltd, by supporting skill development in our community we are supporting a bright future for India. Gujarat Lions believe that there is no dearth of talent in this country and we must do our bit to create an environment which is conducive to nurturing talent, helping them excel and realise their true potential.”
Gujarat Being an Important Market for Kansai Nerolac
Kansai Nerolac has undertaken a number of initiatives in Gujarat involving various stakeholders’ such as consumers, trade partners, social institutions and local communities. The objective has always been to drive progress and performance, promote healthy environment, generate employment and holistic development of the community.
Sports association provides a platform that helps penetrate in various demographics effectively. Acknowledging this fact, Kansai Nerolac organised and sponsored many sporting events in Gujarat for its trade partners and local communities. Kansai Nerolac organised a cricket match for the painter’s community. The match saw enthusiastic participation and gave the painters a ‘once in a lifetime’ opportunity to rub shoulders with the stars of Gujarat Lions team.
This year, leveraging its best technology and using its high quality products, Kansai Nerolac repainted the heritage structure of Somnath Temple, which is located in Saurashtra. The company repainted the temple’s exterior walls through its unique painting solutions ensuring long-term protection of the temple walls.
In 2015, Kansai Nerolac made a huge investment in Gujarat for a new paint-manufacturing unit, giving way to a number of job opportunities for locals as well as patrons across the state. The plant situated at Sayakha Industrial Estate near Bharuch is Kansai Nerolac’s effort towards development of Gujarat.
“We share a special relationship with Gujarat and initiatives in the field of education, sports and cultural heritage among other fields, we aim to bring to the fore benefits of our healthy home paints range to create a better living environment for the people of Gujarat.” added Mr Peeyush Bachlaus, General Manager Marketing, Decorative Paints, Kansai Nerolac Paints Limited
About Kansai Nerolac Paints Ltd:
With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paints, one of the top ten paint companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries.
Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, Low VOC and HD finishes through the Impressions range of paints for Interiors like Impressions Eco Clean and Impressions Glitter Finish and the Excel range of paints for Exteriors like Excel Total and Excel Mica Marble. Through its product portfolio and customer awareness campaigns to promote environmental sensitivity, KNPL is trying in its own way to gift a sustainable future.
Brandturks 