Voltas new marketing campaign

Voltas is among India’s leading air-conditioning companies and has long been both pioneer and front-runner in HVAC & R (Heating, Ventilation, Air Conditioning & Refrigeration) in India.

Voltas has recently launched the new range of ‘All Star Inverter ACs’ and to effectively communicate the benefits of All-Weather ACs in an engaging manner, Voltas has further strengthened its communication pitch by launching its new marketing campaigns for 2017 ‘ All weather Comfort. All year Savings’ – with the next generation of the ‘Murthy’ advertising campaign. Mr. Murthy has become the smart consumer to lead a communication thrust that packs more appeal for consumers.

About the campaign – It’s the next generation of the well-known ‘Murthy’ ad campaign for Voltas Ac’s….with Mr. Murthy has now become the smart consumer for his neighborhood and joined by his neighbours who come at his house to avail the benefits of All Weather ACs . The strategy was to appropriate the solution to pain-points arising from extreme weather conditions coupled with less energy consumption. With the introduction of Mr. Murthy’s house , the campaign re-inforces the ‘Comfort-all-year-around with less energy consumption’ – key benefit of the All Weather positioning along with energy saving in an interesting manner. The ‘all-weather’ benefit is thus offered as providing relief from more well-defined types of discomfort – namely heat, monsoon & cold.

https://www.youtube.com/watch?v=6djkicQqVhQ- President – Summer

https://www.youtube.com/watch?v=QOV1AEOeWCo Yoga- Winter

https://www.youtube.com/watch?v=-Llq6IYcfXE Tea Time- Monsoon

Benefits of the new ‘All Star Inverter AC’s’ – Voltas’ All Star Inverter ACs now features four key benefits that position it uniquely in the Indian market:
• High ambient cooling – provides comfort cooling across varied Indian temperatures, even as high as 55°C
• Low ambient heating – heats at temperatures as low as -30°C
• Active Dehumidifier – provides comfort in high humidity conditions
• Super Silent operation – with Noise levels as low as 18 db(A)
• Advanced Air Purifier – with Cold Plasma Ionizer, which provides clean & germ – free air

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