L’Oréal Paris and Deepika Padukone celebrated 20 momentous years of the brand as official make-up partner for Festival De Cannes. The newly appointed global brand ambassador Deepika Padukone unveiled the Cannes Collection 2017 inspired by the theme #LifeatCannes and launched her signature look for day & night. L’Oréal Paris announced that Deepika would be walking the red carpet at the event on 17th and 18th May along with international co-ambassadors Julianne Moore and Susan Sarandon amongst others.
The glamorous Cannes Collection 2017 includes a range of illuminating True Match Lumi Liquid and Powder Highlighters and the intense Tint Caresse Cushion Lipstick range. The collection has been especially curated by the team of international experts to match the oomph and splendor of Cannes red carpet. Through the Cannes Collection, L’Oréal Paris is all set to showcase the tranquility, pristine landscape and stunning colors of the French Riviera that weaves together stories of cinema and beauty effortlessly.
Bollywood actress Deepika Padukone is all set to make her debut as a Loreal brand ambassador at the 70th Festival De Cannes red carpet. The actress will join the likes of Aishwarya Rai Bachchan and Sonam Kapoor and their international counterparts Julianne Moore, Eva Longoria when she walks the red carpet as the beauty ambassador.
Deepika looked gorgeous in an Alexander McQueen outfit with intricate detailing. She amped up the look of her puff-sleeved outfit with a pair of Tomford earrings and Chloe rings. Anil, the make-up expert and Namrata, the hairstylist completed Deepika’s look as she launched the new collection.
Speaking on the occasion, Deepika said, “It is an absolute privilege and honour for me to be a part of L’Oréal Paris family. I am thrilled to be representing the brand at a fantastic platform like Cannes which effortlessly weaves together stories of cinema and beauty.”
Raagjeet Garg, General Manager, L’Oréal Paris said “We are thrilled to welcome Deepika into the L’Oréal Paris family and very excited to have her represent India & brand along with our other esteemed ambassadors at the prestigious Cannes Film Festival. Our new Cannes Collection for 2017 has been specially designed to enable women to create summery, flawless day and night looks with our products.’’
The L’Oréal Paris Cannes collection is available at all L’Oréal Paris counters and e-commerce portals across the country.
L’Oréal Paris is a truly global beauty brand that combines the latest in technology with the highest in quality for the ultimate in luxury beauty made accessible. Our signature phrase, “Because We’re Worth It”, is meant to inspire each and every woman to embrace her own unique beauty and reinforce her sense of self-worth.
As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women and men of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others. L’Oréal Paris truly believes that, whatever your age, gender, ethnicity or look –We’re all worth it!