Maxell awards 2017

Maxell Foundation has been honouring Entrepreneurs, Business Leaders and Innovators who come from the State of Maharashtra and this is our successful 6th year.  From the year of inception Maxell Awards have gained immense popularity and more prestige in the industrial and business circles of Maharashtra because it has consistently selected the finest entrepreneurial talent, innovators and thought leaders.   And we are more than confident that this year’s Maxell Awardees would not only make the State of Maharashtra proud, but certainly goes beyond in support of our mission of creating awareness and inspiring Generation Next to translate their vision into reality, and transform their potential into performance.


We are proud to present the Excellence in Entrepreneurship Award to Ashok Jain, Chairman and Managing Director of Jain Irrigation Systems Ltd (JISL) a Global Company whose path-breaking drip irrigation system helped farmers in drought-prone areas to maximise their yield.   He has successfully carried the Gandhian legacy of his father Late ShriBhavarlaljain;  Excellence in Business Leadership Award toDr.AvinashPhadkewho leads SRL Diagnostic which is the India’s largest Diagnostic chain with  346 laboratories in India and 12 laboratories abroad all consistently achieving National & International Accreditations.


Maxell Lifetime Achievement Award 2017 to Mr KiranKarnikformer President NASSCOM (2001 to 2008) also known for his many accomplishments as a visionary administrator.

Maxell Award for Excellence in Innovation is conferred on Shivrai Technologies Pvt. Ltd Founders CEO Sanjay Borkar& COO SantoshShinde for their host of innovative solutions for agriculture in India and abroad most importantlythe FarmERP;


Maxell Award for Startup has been announced to Ms ChetanaPawar for her Outgo Payment Solutions Pvt. Ltd a simplified payment solution for the entire range of household services;  and  the


Maxell Special Recognition to Ms Chitra Mete, entrepreneur, artist, social contributor for her educational project Sujaanwhich addresses issues like child sexual abuse, disaster management, water conservation and as the director of Khadi& Village Industries Board Handmade Paper Institute (Papertells), she plans to introduce many new eco-friendly products.


Maxell Awards would be conferred at a grand ceremony at & Policy Maker along with the Maxell Advisory Board members Dr.RaghunathMashelkar, Kumar Ketkar, ShaileshHaribhakti, Dinesh Keskar and Founder-Trustee NitinPotdar.

Previously in 2012 Ex-Chief Minister of Mah.Shri.Prithvi Raj Chauvan, 2013 Senior Leaders Shri. Sushil Kumar Shinde; in 2014 Shri.SharadPawar, and in 2016 Shri Rahul Bajaj has graced the Maxell Award Function as Chief Guests.



           While Addressing Maxell awards 2017 this is what Pitroda said



It was a great honour coming to this city.

 I salute all the award winners Pune is the city of intelligent people

 I have many great memories with Pune city.

 My father used to study at fergusson college in Pune. when i will return to Chicago i will show him the photos of Pune he will be very happy.

 I was born in a very small village at Odisha at this time ,he also said some old memories. When i went to America everything was new to me .

 One big research and invention of radio changed the complete world .Television ,Mobile,Internet is all what we have got from radio.

 Another research which changed the world was DNA.

 Making money was never my objective. I was grown up in the teachings of Gandhiji.

 I also got an opportunity to work with Rajiv Gandhi If anyone thinks that the concept of digital India has came today then it is completely wrong Digital India was actually started by Rajiv Gandhi even the eradication of polio campaign was started by Rajiv Gandhi and we all are unkown to this.

The loss of Rajiv Gandhi has caused a great loss to this nation it is far more than what we think. If Rajiv Gandhi would have been there today then India would have been something different .

 In the last 25 years there is aa massive increase in the usage of mobile phones. As this credit goes to the young bussinessmen in the same way it goes to Rajiv Gandhi who bought all this to India.




 Only making money should not be a objective behind anything, the world is moving much ahead is also what we should actually accept .


Maxell 2017 – Lifetime Achievement


Former President of NASSCOM

MrKiranKarnik is known for his many accomplishments as a visionary administrator.  But it was his outstanding work while serving as President of NASSCOM (2001 to 2008) that is most lauded. (NASSCOM is the premier trade body for India’s IT and BPO industries.).    As NASSCOM Chief he proved to be the driving force behind India’s offshoring wave.

In the preceding decade, MrKarnik had been at the helm of a few other organizations.   Milestones for that period include the launch of Discovery Channel in 1995 in South Asia and Animal Planet (a Discovery-BBC joint venture) in 1999.  Prior thereto he was Founder-Director of the Consortium for Educational Communication (CEC) which is hailed for the ‘Countrywide Classroom’ broadcast initiative.   MrKarnik has also worked at the Indian Space Research Organization (ISRO) for over two decades where he was a key player in the pioneering India-USA Satellite Instructional TV Experiment and the Kheda TV project.  Accolades earned during his richly diverse career include the ‘Padma Shri’ in 2007, ‘DATAQUEST IT Person of the Year’ in 2005 and being selected by Forbes magazine as ‘Face of the Year 2003’ for showcasing India’s BPO strength to the world. Currently he is engaged in advisory roles for many not-for-profit organizations in the fields of education and development. MrKarnik also writes frequently – he is a regular contributor to major national dailies and has authored ‘The Coalition of Competitors – The Story of NASSCOM and the IT Industry.

Maxell Award 2017 for Excellence in Entrepreneurship

Mr Ashok Jain

Chairman Jain Irrigation Systems Pvt. Ltd.

Jain Irrigation Systems Ltd (JISL) is well known as the company whose path-breaking drip irrigation system helped farmers in drought-prone areas to maximise their yield.  At the helm of this far-sighted organization is Mr Ashok Jain always exploring new horizons and new concepts to improve farmers’ lives.  Since joining the company in 1989, he has infused new enthusiasm and energy into its operations and steered business towards more dynamic growth.  Besides micro irrigation JISL also provides solutions in piping, infrastructure, renewable energy solutions, agro-processed products, tissue culture plants, financial services and other agricultural inputs. The company has manufacturing plants in 30 locations across the world bringing revenue of approx. $1bn. Besides contributing to food security and sustainability, JISL, under Mr Jain’s leadership, also devotes resources, time and significant effort for the social sector. He has founded Jain Sports Academy and provides generous support to deserving players. A man with a golden heart, Mr Jain is ever-ready to reach out with medical aid for a needy associate or citizen. He has also provided support to several artists by hosting their exhibitions at ‘BhauncheUdyan’ – the theme park which he constructed within a record period of 70 days.

Above all he continues the Gandhianlegacy given by his legendary father late ShriBhavarlal Jain.


Maxell Award 2017 for Excellence in Business Leadership

DrAvinashAchyutPhadke M.D., D.P.B.

President & Mentor: Pathology Services, Super Religare laboratories Ltd.


Dr. AvinashPhadke leads SRL Diagnostic which is the India’s largest Diagnostic chain with   346 laboratories in India and 12 laboratories abroad all consistently achieving National &International Accreditations. Under his leadership SRL Diagnostic won the Best Diagnostic Service Provider of Year’ Award at the Six Sigma Healthcare Excellence Award-2015;  The World’s Greatest Brands & Leaders 2015 – Asia & GCC; Knowledge Management Leadership Awards 2015 at Asia Pacific HRM Congress; and the Healthcare Leaders Forum Award 2015 for SRL Global Knowledge Forum in category of “Innovative Use of Technology by a Diagnostic Service Provider” organised by e-Health.


He is currently Teacher for M.D. Pathology at Mumbai University, besides being guest faculty at Tata Institute of Social Sciences and B.A.R.C. for Radio-immunoassay Training Course. Each of these labs has state-of-the-art equipment and is certified by ISO or by National Accreditation Board of Laboratories, (NABL) Govt. of India. His work has earned him a long list of awards that includes Quality Council of India’s Professional Achievement Award, Best Laboratory Award, Healthcare Express Award, Times of India Group of Publications’ Professional of the Year Award and top ranking for two years in the India Today Survey. He has also written many scientific papers that have been published in national and international journals and has participated in over 400 conferences.


Maxell Award 2017 for Excellence in Innovation

Shivrai Technologies Pvt. Ltd.

CEO Sanjay Borkar& COO SantoshShinde


Shivrai Technologies Pvt. Ltd. has top its credit a host of innovative solutions for agriculture in India and abroad. However, the most talked about product from the company is FarmERP. This popular agribusiness software ‘FarmERP’ has changed the way farmers do farming.


Entire credit of Shivrai Technologies goes to the two legendary founders CEO – Sanjay Borkar and the COO SantoshShinde, both Computer Science Engineers from Pune, who had firmly set on a decision to start up their own venture.   Like many other IT Professionals, both Sanjay and Santosh had got offers from overseas IT companies, but they refused as their decision was too firm on breaking their own code.


Their vision was “to transform agriculture with thei innovative IT solutions”. FarmERP is a complete solution covering purchase, inventory, production, post production, planning, farm profile, accounts, contract farming and HR. In effect, it has given farmers and agribusinesses a smart system to manage their agricultural business processes, thus improving operational efficiency and increasing profitability. FarmERP is widely used in India, USA, Turkey, Thailand, Middle East, Azerbaijan and South Africa.   Their list of accomplishments includes Manthan Award 2005 – GOLD ‘E-Learning’ Category, Manthan Award 2009 ‘Mobile Content’ Category, besides felicitation by DrBalasahebSawantKonkanKrishiVidyapeeth, Dapoli and Mahatma PhuleKrishiVidyapeeth, Rahuri.



Maxell Award 2017 for Startup


Co-founder,  Director: Outgo Payment Solutions Pvt. Ltd.


MsChetanaPawar reflects the modern day Indian woman in every respect: ambitious, tech-savvy, always dreaming the big dream. But MsPawar goes a step further than the average person. She has the courage to try out something new. When she was declared winner of the Women Power 2016 Award, it more than recompensed for all the hardships and the risk she had taken when she chose to establish her own start-up Outgo Payment Solutions Pvt. Ltd. The Outgo Payment platform offers the perfect example of woman power. Before founding Outgo, MsPawar had a well-paying and cushy job at IBM, India and before that she had worked for eight years in the UK. She quit IBM to pursue her start-up dream. After studying the market and prospects for a year, she launched the company Outgo which simplified and streamlined the volume of recurring payments for the service sector. The platform helped also in the automation of their processes and provided a better way to communicate with their customer base. Outgo was ranked among the top 50 Fintech companies at the Fintegrate event in Mumbai.


Maxell Award 2017 for Special Recognition

MsChitra Mete

Entrepreneur, artist, social contributor


MsChitra Mete has a simple yet unique definition for work: ‘if you do something that improves people’s lives in some way, then you are truly working’. This philosophy is amply reflected in every endeavour that Ms Mete is engaged in. As an entrepreneur, her company Chaitra Creations and Publicity produces path-breaking communication for leading brands as well as social issues. As an artist, she has followed in the footsteps of her father, the legendary artist and principal of Abhinavkalavidyalay, Pune, Prof. RaosahebGurav, by founding Sumbaran Art Foundation. Sumbaran promotes art and culture through various workshops. As a social worker, her educational project Sujaan addresses issues like child sexual abuse, disaster management, yoga, water conservation, etc. As the director of Khadi& Village Industries Board Handmade Paper Institute (Papertells), she plans to introduce many new eco-friendly products. She also made an animation film titled ‘My Nature’ which received ‘Viewers’ Choice Award’ at Anifest-2015.


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