The Kyoorius Open Door Jury sessions, were organised at Ecole Intuit lab. The elite Jury came together for 2 days of live judging to determine the best of the best.
The worldclass Jury evaluates all entries to determine the Finalists.
The integrity of the Kyoorius judging process is now a benchmark in India and are judged basis the following criteria’s
[a] An original and inspiring idea
[b] Exceptionally well executed
[c] Relevant to its content
Mr Josy Paul, Chairman & Chief Creative officer, BBDO, said, There is paradigm shift. Themes which are social in context are trending. Creators are becoming more consciously responsible. Technology is providing great platform in breaking barriers and allowing greater participation and engagement. International Jury found the Indian creative pieces emotional which make you cry and expressed desire to take back home few. Advertising is indeed like a souvenir !
Mr Prasanth Kumar, CEO, Mindshare South Asia, observed that lateral thinking is emerging which is relevant and has cause and purpose. There are differentiated ideas which have experiential marketing approach. Focus is on data, insights, creation and sharp target. Designs are bold, cool and crazy.
Mr Shashi Sinha – CEO, IPG Mediabrandssaid,” There is sense of originality, intelligence and appeal. The scale in not criteria but great context. There is no winning tier structure. Jury can award one or multiple Blue Elephants in any one category if they deem the entries as sub-par.”
Fergus O’Hare – Director, APAC, Facebook Creative Shop
International Jury ensured diversity and unequalled fairness. Bust your head .. in the good way !
The final Kyoorius Creative Awards ceremony will be held on Friday, June 2nd 2017 at the Dome, NSCI in Mumbai.