‘ Khadi by Raymond” – ‘Fashion fabric’ globally

Raymond Limited – India’s leading Textile and Apparel conglomerate, launched India’s first branded Khadi label – ‘Khadi by Raymond’ at a grand event in Mumbai. This mega launch witnessed the august presence of Hon’ble Minister of State (MSME) Shri Giriraj Singh as the Chief Guest and Ms. Sumitra Kulkarni Gandhi, granddaughter of Mahatma Gandhi as the Guest of Honor.

Kabir Bedi, eminent Indian television & film actor and Tannishtha Chatterjee, an Indian Film Actress weaved together the evening and created a sense of nostalgia while reminiscing India’s quest for independence and its association with Khadi as a symbol of self-sufficiency. Other honorary guests Hon’ble Cabinet Minister (Industry & Mining), Govt. of Maharashtra, Shri Subhash Desai, Hon’ble Cabinet Minister (Education), Govt. of Gujarat, Shri Bhupendrasinha Chudasma, Ms. Ansu Sinha, CEO KVIC, Ms. Usha Suresh, FA, KVIC and others who graced this event.

Mr. Gautam Hari Singhania, Chairman & MD – Raymond Limited said; “It is indeed a moment of pride to have Khadi – the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition Khadi as a fabric of choice, in line with the Hon. Prime Minister’s vision of promoting Khadi for Fashion and reinstating our commitment to Make in India initiative.” ‘Khadi By Raymond’ is an exquisite range of fabric blends and ready to wear apparel that resonate with the Indian culture, upholds Raymond’s rich legacy that strikes a chord with today’s discerning Indian customer.

This initiative is conceptualized under KVIC mark regulation Act and permits Raymond to promote the sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode. Under this convergence, Raymond has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton, wool blends and silk.

On the momentous occasion of the launch, Mr. V.K. Saxena, Chairman KVIC said, “It is a historical moment that the best brains are coming in to get involved with Khadi. Today the agreement signed between KVIC and Raymond is bearing it’s first fruit and the exclusive display of Khadi apparels will open a new avenue for Khadi market and this will serve the cause of rural artisans of our country and support the cause of Hon’ble Prime Minister Shri Narendra Modi for greater use of Khadi by every Indian.”

Currently, Khadi is being marketed by Khadi Gramodyog Bhavan’s stores as well as through the sales outlets run by the institutions financed by KVIC and KVIB. However, this strategic partnership will open new doors for Khadi through numerous Raymond outlets across the country as well as select international markets.

Also speaking during the occasion was Shri Giriraj Singh, Minister of State, MSME, Govt. of India who stated; “The ministry of MSME has been undertaking numerous measures to not just revive but also strengthen the ailing units of Khadi. Public Private Partnerships such as the one with Raymond boosts industry confidence by ensuring market linkages that can lead to demand generation. The increase in demand for Khadi will thus be a positive measure for the economy creating numerous employment opportunities for artisans.”

As a part of the initiative Raymond will procure all India Khadi varieties and will send it to manufacturing plants for final finishing process ensuring superior product handle and finesse. Raymond will also bring in the design interventions at Khadi manufacturing clusters across the country along with providing technical expertise. The story Re-Spun signifies the value addition done by Raymond in entire value chain of Khadi production.

Raymond Khadi products will be available at KVIC outlets, The Raymond Shops across India and leading ecommerce portals.

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