McDowell’s No.1 Luxury Soda launches “No.1 Yaari with Rana Daggubati” Powered by VIU App on Gemini TV

Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known personalities from real to reel life in a brand new talk show called No. 1 Yaari in collaboration with Mindshare & Group M. Hosted by superstar Rana Daggubati, who is known to be a true friend in the entertainment industry the show will be aired on Gemini TV starting 25th June, 2017, every Sunday at 8:30 to 9:30 pm.

The show brings together for the first time as guests, Tollywood stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Rana, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.

This show’s production is managed by Sprint Telefilms and is being directed by Sanjeev K Kumar. Sanjeev has previously been associated with successful shows like Jabardasth, Dhee, Cash N Kevvu Kabaddi and has won various awards for his work. Viewers will be able to catch the extended version of the episode on the VIU APP exclusively– a one stop destination for great original content.

“No. 1 Yaari celebrates the spirit of brotherhood and friendship. Friends have always been a strong support system throughout my personal journey. Although stars are public figures, they always have a private side, which they manage to keep under wraps. It will be fun to uncover their wild sides and reveal how their friendships have shaped their uniqueness on the show,” said Rana Daggubati, actor and host of No. 1 Yaari show.

Commenting the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said, “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognize the consumer tastes as triggers to customizing content. We are looking forward to making this bigger. Thanks to all our partners who have been a great encouragement in this journey”

Commenting on the show, Vishal Kumar Maheshwari, India Country Head, Vuclip said “At Viu, our constant focus is to curate premium content which is engaging and entertaining for today’s digital audience. After the success of PillA & Pelli Gola, we wanted to continue with our promise of fresh and differentiated content for the Telugu Market. We are glad to partner with Mindshare & Group M for No.1 Yaari with Rana Daggubati. In this we found a property that has right combination of content that brings together the fans of Rana from across the nation and fulfills our promise to digital viuers.

ABOUT MINDSHARE

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit: http://www.mindshareworld.com

About United Spirits Limited:

United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets.

Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. USL produces and sells Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio includes much-loved brands such as McDowell’s No.1, Royal Challenge, Signature, and Antiquity. USL also imports, manufactures and sells Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc in India. The company also successfully operates strong brand extensions like Black Dog Sparkling Water, Smirnoff Experience, Royal Challenge Sports Drink, McDowell’s No.1 Soda and Bagpiper Soda among others.

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