Talwalkars Better Value Fitness Limited (Talwalkars),South Asia’s largest gym chain, announced a tie up with Snap Fitness Inc. one of the largest gym chains in the world with over 2500 locations open and under construction in 24 countries. Through its Singapore subsidiary, Talwalkars will be the exclusive master franchise for Snap Fitness in Singapore, Malaysia, Vietnam, Thailand, Sri Lanka and Bangladesh. This is in line with the multi brand strategy Talwalkars has adopted over the past few years as it consolidated its leadership position in the fitness market in India and Sri Lanka where it operates under the Talwalkars, Talwalkars Hi Fi, Inshape, and Power World Gyms brands in the gym space and Zorba for its yoga activity.
Snap Fitness is the brainchild of Peter Taunton, a pioneer in the fitness industry and recipient of E&Y “Entrepreneur of the Year”. Snap Fitness which comprise the world’s largest wellness franchise organization, serving 165 million workouts and counting continues its dynamic global expansion with its official announcement of its association with Talwalkars to exploit the growing market for world-class fitness facilities in Asia.
“Our goal is to make world-class fitness offerings accessible to everyone,”says Peter Taunton, founder of Snap Fitness and CEO of Lift Brands.“We are looking forward to working with Talwalkars, fitness pioneers in India across the Asian market and raise awareness on the importance of exercise and health across the growing market in this part of the world.”
“We are excited at partnering with Snap Fitness in our quest to transition from a largely Indian company to a global one. We are happy to be working together with the worlds largest franchise based fitness brand and Peter Taunton one of the legends in the fitness industry globally,” says Prashant Talwalkar, MD and CEO of Talwalkars.
Having developed the infrastructure for offering gym facilities across the country, Talwalkars is now leveraging this reach to launch several initiatives that offer other fitness alternatives to enthusiasts. It pioneered the concept of NuForm in India, which is a training designed to provide twenty minutes a week fitness solution, using Electro Muscular Stimulus technology, imported from Germany. The launch of Zumba Fitness apparel and dance fitness programs was another move towards widening its consumer base, while using the team and infrastructure it already has in place, thereby seeking to consolidate its position as the leader in the fitness industry in India.
With the launch of Reduce, Talwalkars aims at helping consumers achieve their fitness goals. Reduce is a diet-based complete weight loss solution that’s easy, healthy and is designed keeping in mind the busy schedule of the consumers. Well on its expansion spree, Talwalkars acquired majority stake in a Chennai-based fitness firm Inshape Health and Fitnez Pvt Ltd (IHPL), to penetrate its presence in South India further. In an attempt to diversify its fitness and wellness offering, Talwalkars recently acquired a majority stake in Chennai-based yoga studios chain, Zorba. Talwalkars marked its maiden international entry by acquiring 49.5% stake in Sri Lanka-based Power World Gyms (PWG).
Talwalkars has pioneered the concept of gyms in India, with their first gym being set up in Mumbai in 1932 by late Shri Vishnu Talwalkar. Madhukar Talwalkar carried on the legacy further, and today the brand ‘Talwalkars’ is synonymous with the word fitness across India. The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country, cities as diverse and spread out as: Aligarh, Aurangabad, Bareilly, Bhavnagar, Bhopal, Dehradun, Jamshedpur, Hubli, Kolhapur, Kolkata, Nashik, Moradabad, Sangli, Surat, Solapur, Rajkot, Ranchi etc.
Snap Fitness, headquartered in Minneapolis, MN is a recognized global leader in the fitness industry. With a focus on providing members with the best equipment, guidance, and value-added services to help them achieve results, Snap Fitness has become one of the fastest growing health clubs – its presence is spread across US, Canada, Mexico, Australia, New Zealand, England, Egypt and India with more than 2500 clubs signed and 1450 locations opened.
As the industry leader, Snap Fitness is focused on providing great services at a high-perceived value. Top-of-the-line equipment, personal training programs, nutrition counselling and convenient timings and easy accessibility provide members the ideal atmosphere to have fun as well as be healthy & fit.