British Brewing Company, or BBCo as it known around town, is one of Mumbai’s fast growing gastropubs. With their quintessential British feel, BBC hopes to be a cheeky refresher to people in the city looking for a happy cheer, a cold drink and a warm vibe. It is the understanding of this core philosophy that led to BBCo appointing ColourCraft Studio to take the brand forward on the digital front. ColourCraft Studio was given the digital marketing mandate for the numerous outlets of the brand after a multi-agency selection process.
Commenting on acquiring this distinguished account, CCS Co-founder and Business Director, Aditi Gandhi said, “British Brewing Company is a young and dynamic brand. The faith they have shown in us to create a quirky and energetic voice for their brand is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish BBCo as a name to be reckoned with in the hospitality industry.”
Ajit Dhumal, Director of British Brewing Company said “We were looking for a partner who would understand and communicate our core values in an out-of-the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what we’re all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for the brand. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but leave a lasting imprint on the f&b industry.
About ColourCraft Studio:
ColourCraft Studio is a creative and digital agency headquartered out of Mumbai, and specializes in creating Brand and Digital experiences. It services digital marketing clients from around the world, and some clients include Girnar Tea & Beverages, Snap Fitness India, Mirah Hospitality, Ramada Group, Live Being Fit, Bodycraft Spa and Salon and Virtuous Retail. The company’s other clients however fall under a broad spectrum of industries and range from large corporations like Tata, L’Oreal, Indiabulls, JM Financial, Vedanta to international companies like Milwaukee Electronics (U.S.), Smith’s Environmental (UK) and Harridge Group (Australia) to startups.
About British Brewing Company:
British Brewing Company is your friendly neighbourhood bar & restaurant serving “what Indians eat” in an eclectic world class ambience with a British twist. The gastro pub serves the best of local and international beers, spirits and wines paired with freshly prepared simple unpretentious food sprinkled with a little bit of love. The British Brewing Company is unique because of the number of roles it seamlessly switches between, depending on their clientele. If you find yourself working through lunch, you have a place to scarf down a quick or a delicious meal; if you consider yourself part of a group of ladies who loves to lunch–here’s a gastropub with an upbeat atmosphere. And lastly, living up to the tagline of Great Food, Great Drinks and Great Music.