Housing.com, India’s most innovative real estate platform, has announced the launch of its new TVC campaign “Housing.com par Jo Dikhe wahi Mile”. The TVC will showcase one of the brand’s core promises ‘what you see is what you get’ on Housing.com. A key part of this promise is – Sahi Photos, Sahi Price and Sahi Location. The TVC is targeted towards home intenders in the ten biggest cities in India who are looking to buy, sell or rent properties and will be launched on television channels and social media. The 360-degree campaign will run across print, outdoor, digital, social and radio.
Conceptualized by BBH (Delhi), a globally recognised creative agency, the TVC starts with a young couple’s search for a home on Housing.com. As the wife asks her husband to look at a chosen property on Housing.com on her tablet, the husband finds himself in the house through the same using a cleverly crafted special effect! The couple then engages in a fun conversation about the house. They are next seen sitting together discussing the home while looking at the tablet. A voiceover announces ‘Housing.com par Jo Dikhe, Wahi Mile’. The advertisement shows that the couple’s chosen home on Housing.com comes to life when the husband enters it, depicting that there is no difference between what they see and what they get. This is made possible due to the verification process of property listings that ensures complete information for home intenders on Housing.com.
The campaign includes another creative that focuses on home rentals on Housing.com, driving the same message of Jo Dikhe, Wahi Mile.
The campaign draws insight from a consumer research study that ranked lack of correct and complete information in property listings as the biggest concern. The innovative campaign will stay true to the optimistic brand world of Housing.com, with an exciting and ingenious tonality that gives it a distinct identity that will resonate with home intenders before the festive season begins.
Commenting on the campaign, Neeraj Chaturvedi, CMO, Housing.com said, “We understand the struggle of finding the ‘right’ home. Housing.com has always taken the extra step to make this journey smooth and convenient. Through our campaign, we have captured the joy that one feels when reality meets expectations. We believe that the campaign will strengthen our relationship with our audience and reinforce our commitment to being the most trusted platform to discover, buy, rent and sell homes in the country.”
Subhash Kamath, CEO & Managing Partner, BBH India said, “The creative idea of ‘Jo Dikhe Wahi Mile’ is a simple yet memorable demonstration of the fact that Housing.com gives its customers the right and relevant information to help them find their dream homes. For consumers, this is a key and critical benefit as the brand delivers on increasing transparency in the sector. It is a proud moment for all of us as we are really excited to rejuvenate this exciting brand, and this is only the first of the campaigns. Here’s to many more!”
Link to the TVC:
Creative Team behind the TVC
Ad Agency: BBH
Director: Aakash Bhatia
Production House: Storytellers
About Elara Technologies Pte. Ltd.
Elara Technologies Pte Ltd is a Singapore-based information technology services company and the holding company of Housing.com, PropTiger.com and Makaan.com. The company provides digital real estate marketing and transactions services. PropTiger.com and Housing.com merged in January 2017 to create India’s largest full service online-to-offline (O2O) real estate platform.
Founded in 2012, Housing.com is a technologically innovative real estate platform for buying, selling and renting homes. The company offers over 600,000 verified listings through a trained team of data collectors, analysts, auditors and photographers. With over 100 data points per listing, the in-house Data Sciences Lab is empowered with a significant body of information to allow buyers and sellers to make more informed decisions.
Housing.com has led a number of strategic acquisitions that include Indian Real Estate Forum (IREF), India’s largest community forum on buying and selling homes; Realty Business Intelligence (RBI), a company focused on doing due diligence of new real estate projects; and HomeBuy360, a popular software for developers to manage and enhance their marketing and sales efforts.