India’s largest and fastest growing network of holiday homes, GuestHouser, recently launched its first-ever digital film campaign called ‘Close to Home’. The campaign aims to invoke a sense of always being close to a warm and welcoming home, wherever your travel takes you, building upon GuestHouser’s unmatched network of over 135,000 holiday homes spread across 2,200 destinations in India and around the world.
Explaining the insight that led to the campaign, Dhruv Sharma, Founder and CEO of GuestHouser, said, “No matter how far and wide we travel, the feeling of coming back to the comfort of a home is irreplaceable. Over the last three years, we have painstakingly built India’s largest network of 100% verified holiday and vacation homes and we are looking to now communicate that regardless of where you go, you’ll have a warm, welcoming and verified holiday home near you, often even within walking distance, available on GuestHouser.”
“Younger travelers in particular appreciate the fact that many homes come with rich and fascinating history, plus the inherent quirkiness of staying in an actual home, whether it is a villa, a tree house, a boat or a farmhouse is simply unmatched by a hotel,” Dhruv adds.
Conceptualized by the in-house marketing, content, and design teams, the digital film shows that whether you go trekking in the Himalayas or on a beach holiday in Goa, a wildlife safari in MP or chase city lights in Mumbai, a GuestHouser holiday home is never far from you. The campaign targets weekend travelers who love to travel but are often unaware of how easy it is to make their vacation truly memorable by staying in an authentic holiday home rather than a hotel. As Indians have begun travelling more for leisure, they have increasingly begun to opt for the warm comfort and uniqueness of a homestay experience, which is a stark contrast to the clinical and bland atmosphere of many stereotypical hotels.
The ad establishes GuestHouser’s position as India’s largest holiday home provider that caters to every type of taste and requirement of travelers, irrespective of where they travel. The campaign that went live on 9 September 2017 has a total budget of 1 crore. With this campaign, the company intends to build brand awareness among first-time users, while also making way for incidental transactions with those travellers who are planning a vacation in the near future.