Celebrating the varied breakfast delicacies in our country, from the Maharashtrian Poha, South Indian Idli-Sambar to the popular Upma, Quaker Oats culminates Oatober celebrations with a ‘Breakfasts of India’ themed FB Live marathon. A month (October) dedicated to spreading awareness around the goodness and health benefits of Oats, Oatober saw many exciting consumer and digital activations by the brand across the country.
An FB Live marathon, Breakfasts of India, saw popular names including food writers and influencers from across New Delhi, Mumbai, Bangalore, Chennai and Kolkata share some delicious easy-to-make recipes using Quaker Oats through the month of October. The breakfast series saw popular Bollywood actor Yami Gautam join the health bandwagon and vouch for the goodness of Oats as she was seen whipping up a quick and delicious recipe of Dakshini Toast with Quaker Oats.
Yami Gautam did a LIVE Facebook session, where she engaged her fans and spoke about her healthy lifestyle and eating habits, and emphasized on the need to kick-start one’s day with a nutritious breakfast. Highlighting the many health benefits of Oats, that include a rich source of dietary fibre, great source of protein, helps reduce cholesterol and maintain weight, Yami encouraged fans to try various breakfast recipes using Oats for a healthy start to the day.
Actor Yami Gautam said “We all know that breakfast is the most important meal of the day. Unfortunately, in our busy and rushed lifestyles, sometimes it takes a backseat. I think oats work brilliantly as a breakfast option, to stay healthy and fit even while on the go and never miss the most important meal of the day. What I love about Quaker Oats is the fact that you can create so many interesting recipes with it, which are not only healthy, but also quick and super easy.”
Quaker celebrates October as Oatober every year to highlight the power of oats, because the brand strongly believes ek muthi of Quaker into your meal can enhances the nutritional value multifold.
Link to the video: https://www.facebook.com/YamiGautam/videos/1469782653118008/
Quaker Oats was launched in India in 2006. The brand Quaker is more than 130 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits and has a soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol. In India, Quaker Oats are also available in variants such as Quaker Nutri Foods, Quick Cooking Oats, Oats Plus and a range of flavoured oats, including Chaat Style, Curry Magic, Homestyle Masala, Kesarflavour with Kishmish, Strawberry flavour with Apple and Tomato Veggie Surprise.