Ruder Finn has won the communications mandate for TATA AIA. Ruder Finn is a global communications consulting firm, The company won the multi-agency competitive pitch for the communication mandate based on their in-depth knowledge of BFSI and the life insurance sector along with their creative insights and approach that matched TATA AIA’s business objectives.
Commenting on the appointment of Ruder Finn, Vandana Kilam, VP- Corporate Communications, TATA AIA states, “The life insurance industry is at a transformational phase in India at the moment. Therefore, it is more important than ever for us to communicate clearly with the right message at the right time. For this, we need a strategic communication approach, creative ideas and a self-motivated team with a passion that resonates with our ideology. RF came out as the right partner for us and we are confident that with this partnership we will be able to build and communicate our vision to our stakeholders.”
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region.
Commenting on this prestigious account win, Radha Roy, Country Head – India, Ruder Finn said, “We are excited to be the strategic partner for TATA AIA. This is a great opportunity for us to work with such an esteemed and reputed client and create clutter-breaking communications to deliver meaningful, measurable campaigns.”