VRSA, Virtuous Retail South Asia, has engaged ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for its flagship centres at Bengaluru and Sura. VRSA is India’s only institutionally backed retail platform, developing and managing community oriented lifestyle centres across the country. VRSA is aggressively expanding its pan-India portfolio which currently includes its flagship centres VR Surat, VR Bengaluru, VR Punjab and VR Chennai.
Initially brought on board to orchestrate the launch of VR Bengaluru on digital and social platforms, VR has since then expanded the Agency’s role into a more holistic and long-term partnership, which has been extremely fortuitous for both companies.
Jermina Menon, Vice President – Marketing, Virtuous Retail, said: “Virtuous Retail’s vision for India is to create new social hubs for the urban consumer through “Connecting Communities©” – a platform for cultural festivals, civic partnerships and collaborations with community stakeholders. One of our major requirements was to have a business partner which would collaborate and bring alive the company’s core values and cultural beliefs. In ColourCraft we found the right fit of aligning our centres with our customers thru unique marketing programs. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but also connect with the community that supports us.”
Commenting on acquiring this prestigious account, CCS Co-founder and Business Director, Aditi Gandhi said, “Virtuous Retail is an immensely dynamic brand. The trust they have shown in us to handle not one but two of their biggest community centres in Bengaluru and Surat, is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish Virtuous Retail as a ‘master retailer’to be reckoned with in the Indian retail space.”
ColourCraft Studio is a creative and digital agency headquartered in Mumbai with a plethora of clients in the digital marketing space across verticals and sizes. Some of their clients include Girnar Tea & Beverages, British Brewing Company, Bodycraft Spa & Salon and Snap Fitness India. Their clients fall under a broad spectrum of industries and range from large corporations like Tata Star Bazaar, L’Oreal, Reliance Jio, JM Financial, Milwaukee Electronics (U.S.) and Adarsh Developers, to name a few.