One of leading disruptors of the real estate sector, Sai Estate Consultants ChemburPvt Ltd has partnered with one of the most anticipated movies of the year, Simmba. Known for its innovative marketing & sales strategies, SECCPL will be the preferred brand for the Ranveer Singh & Sara Ali Khan starrer. As a part of this association, the entire star cast of Simmba including director Rohit Shetty was spotted at the Kris Gethin’s Gym, Chembur, Mumbai.
Ranveer Singh, Sara Ali Khan, SonuSood, director Rohit Shetty alongside fitness entrepreneur Kris Gethin and Amit Wadhwani, Managing Director of SECCPL shared their take on healthy living, importance of physical activity and making mindful lifestyle decisions. The actors also spilled beans on their experience working on the hit Telegu movie remake and what’s in store for the audience.
Amit Wadhwani,a fitness enthusiast himself said,“Fitness & healthy living is big part of my life. I ran my first Mumbai Marathon in xx year and there is no stopping since. Be it running or exercising it keeps me healthy and fit, and helps me get a strong sense of, calmness and focus which adds value to my professional life as well. SECCPL is delighted to be the preferred brand partner for Simmba which has a director like Rohit Shetty who is unarguably the one of the fittest director in the Indian film fraternity.”
Conventional forms of advertising are now looked at as basic, hygiene factors. Now, it’s all about disruption, which is why getting embedded in entertainment content has become critical for brands. Cinema in country, for the longest time has been a large platform to ignore. It’s one of the most strong tools to drive any message home, approximately, 80-85% of movie goers are 15-35 years old and this is the target audience for most of the brands these days, highlighted Amit Wadhwani on SECCPL being be the preferred brand for the movie, Simmba.
SECCPL is currently associated with several celebrities such as Suniel Shetty and Milind Soman.Afterchanging the game in the Mumbai real estate market, SECCPL is set to venture into the markets of Pune, Bangalore, Ahmedabad and Baroda