Housing.com, part of Elara Technologies Pte Ltd. which also owns PropTiger.com and Makaan.com, has announced its annual, online home shopping festival, Home Utsav 2018. The month-long festival, will start from October 1, 2018 to October 31, 2018, offering a unique platform for home seekers, to find their dream homes during this festive season. This property extravaganza will connect top developers and channel partners, to millions of potential home buyers across the country offering the best deals, exciting offers and new product features.
This festival will have the participation of 150 premium developers and 500 channel partners, showcasing over 350 projects in the event across India. Some of the developers participating in the festival include Casagrande Group, Kolte-Patil Developers Ltd, Kalpataru Ltd, Urban Tree, Wave Infratech Pvt Ltd, Sumadhura Group, to name a few. Housing.com aims to reach out to over 20 million potential buyers to generate maximum impact for both, buyers and developers from the festival.
From premium slots for developers and featured broker slots to Digi tours and exclusive CXO interviews, being a partner in this event will enhance the developers’ visibility to users manifold. The festival will help developers and channel partners in receiving higher visibility across the platform and ensure maximum participation from both, Indian and NRI audiences. The festive season sees a lot of offers but it can be cumbersome for home buyers to browse various channels and websites, to check out each individual offer. Festivals like Home Utsav present several projects with offers, on one website, in an easy to navigate format. Buyers can also avail offers from developers and brokers, which are being offered exclusively during this fest, on Housing.com.
Commenting on the announcement, Mani Rangarajan, CBO, Housing.com, said, “The festive season has always been encouraging for the real estate market. With the real estate ecosystem stabilizing in 2018 due to industry friendly policies like RERA, GST, we announce Home Utsav 2018. Keeping the buyers interest in mind, the festival will enable buyers make investment and home buying decisions, by bringing an irresistible bouquet of deals and discounts.”
Dinesh Joshi, AVP Sales, Kalpataru Ltd, shares that “We are delighted to be a part of the Home Utsav by Housing.com. It is a great platform for developers to generate significant home buying interest and help home buyers get the best deals this festive season. We are thrilled to give our best and unique offers that help home seekers find their dream homes.”
According to statistics from the company’s DataLabs, real estate sales increased by 48% quarter-on-quarter (QoQ) in Q1 CY2018, while new launches also rose by 14%. In terms of delivery, there was a 40% QoQ increase in units in Q1 FY2019. Sales of under-construction properties also increased by 26% in the last six months, compared to the previous six months. With regular monthly traffic of close to 9 million in tier-1 cities and estimated reach of over 20 million during the event, as well as a fan base of over 1.3 million on Facebook, Housing.com offers maximum marketing outreach to potential home buyers – both, Indian and NRI audiences.
Housing.com has been a trusted choice for NRIs, with over one million NRI users visiting the platform every month. Being part of a global network of real estate portals, such as Real Estate Australia, iProperty Network and Realtor.com, Housing.com offers an unmatched ability to reach audiences, globally. The company has been associated with nearly 250 premium developers and 200 channel partners, showcasing over 500 projects in the event, last year.