People say charity begins at home. Well it apparently does. CWAT, Charity with A Twist, A first of its kind social media platform dedicated to NGOs launches its concept in Mumbai and opens for pre registrations. It is an entertainment and messaging platform that donates 100% of its net profits to NGOs selected by the users and rewards them in return. A social business ecosystem that will generate continuous and sustained funds and promote business for NGOs in India. The APP is being created with features that would incentivize users emotionally and tangibly by viewing advertisements while helping a brand to reach a targeted audience. CWAT APP has everyday usage features that smart phone users are in a habit of utilizing such as messaging and content viewing which will now be repurposed for Philanthropy.
With curated talks by celebrities and Musical Performances by top musicians, the event was graced by Jaaved Jaaferi, Meet Bros., DJ Aqueel, Ashmit Patel, Prajakta Shukre, Shruti Patak, Ritu David, Meenal Jain, Aanchal Shrivastava and many other renowned celebrities.
The founders got the inspiration from Shri Aurobindo Ashram’s ecosystem in Pondicherry wherein, every aspect functions in tandem for the benefit of all. On sharing his experience, Jagrat Desai said, “The inspiration which we got helped us to create a technology and entertainment powered eco system that ensures a sustainable and continuous flow of funds to NGOs that work tirelessly towards the progress of India. We are bringing positive twists to the act of doing Charity by repurposing our most common activities like viewing content and chatting into philanthropic outcomes. The unique method of making the act of charity free, fun and rewarding is the reason why the app is called “Charity With A Twist”. The genesis of this thought process is to create a name and a sound that is unique and unbiased in such a way that everyone can relate with it. Hence CWAT! A sound that stands for the new age method of bringing progress in India.”
Sharing his experience, Founder Harshit Desai said, “The only way to do charity today is by either volunteering with an NGO or donating money. The CWAT App provides a unique opportunity for users to be able to do charity without spending a single rupee from their pockets. The CWAT app lets its users raise funds for their favourite NGOs while watching fun content or by chatting with their friends, family and interest based groups. The CWAT App also rewards its users with amazing NGO products and medical services against the donations they raise by viewing ads. As 100% of the net profits generated by CWAT are donated to NGOs, the CWAT App provides a continuous flow of funds to the NGOs, letting them do what they do best; developing our country. The more users the CWAT App has, the more funds it will donate to the NGOs selected by the users.”
CWAT is registered as a private limited company functioning as a not for profit, wherein, they will be donating 100% of their Net profits to the NGOs in India that are chosen by the users and will be 100% transparent to the public. This will be achieved via various revenue generating verticals like advertising, surveys and entertainment. The App will have features like entertainment and messaging that will keep the users engaged while bringing about progress in India. One of the Key features of the CWAT app is a first of its kind philanthropic loyalty program – CWAT point that rewards the users with NGO products and medical services for free. With the association of 115 + NGOs, endorsement of 50+ celebs and influencers and over 10k hours of entertainment content, CWAT’s roster is growing everyday thanks to its supporters. The combined reach of these associations is over 100mn. All in all, CWAT is a first of its kind unique platform that harnesses the power of the digital medium to repurpose advertising and entertainment to bring about progress in India.