The brand crosses 21 million subscribers and 10.5 billion views
Cosmos Maya, India’s largest animation production company is redefining the way Indian audience is consuming animated content. The company’s bouquet of 28 YouTube channels under umbrella brand WowKidz now has its content available in all major languages, namely Tamil, Telugu, Kannada, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi, along with Hindi and English.
Though the foray has been recent, videos on Gujarati and Bengali channels have more than a million hits in less than 2 weeks. Children have been deprived of content in their mother tongue for long and WowKidz has been able to bridge that gap. The move gives the diaspora audience, which constitutes a large percentage of WowKidz’s 21 million subscribers, an opportunity to ‘Go Back to the Roots’.
Kids in India, over the years have been watching foreign shows. The country’s mobile and data revolutions have given the masses a great opportunity. YouTube in particular, has been a big winner in this regard. Building on this, Cosmos Maya is changing the landscape of Indian animation industry by providing homegrown animation content to the Indian viewers and is also gaining traction internationally.
Anish Mehta, CEO Cosmos-Maya said, “We now provide content to millions of Indian children in their preferred language. They have given us a rousing reception and we will not stop until the length and breath of the country is covered. Wherever there is internet and smartphone penetration, there will be WowKidz providing best in class entertainment in the language of choice. Today we have 10 Indian languages. 10 more will be added in due course. Even the Indian diaspora audiences are rejoicing as WowKidz has given them an avenue to reconnect with their Indian roots and inculcate in children the goodness of their culture.”
Founded by internationally acclaimed Indian filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya is a Singapore and India based Animation Company that produces high quality 3D as well as 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm, for investments in the media and entertainment sector, recently acquired a controlling stake in Cosmos-Maya. Cosmos-Maya boasts of a 14,000 sq. ft. state of the art studio located in the heart of the Indian entertainment industry – the picturesque Film City in Mumbai. It has expanded to other locations in Mumbai and Hyderabad, with a total area across its studio facilities in excess of 70,000 sq. ft. The company primarily focuses on creating IPs in the kids’ animation space and is presently working on multiple Indian animation TV series with all the leading linear & non-linear broadcasters. As a leading producer of some of the most successful shows in the space, the studio presently has 13 shows on air and 10 under production. Cosmos-Maya holds a distinct record for consistent delivery of popular Indian animation content and has produced an unprecedented 35000 minutes of original animated content in the last 5 years, comprising over 1500 half hour episodes.
With its launch in 1996, Cosmos-Maya pioneered the art and technology of Animation & Visual Effects in India. Over the last 20 years, the company has delivered award winning animated content, VFX work and game cinematics for global leaders like BBC, Disney, Google, EA among others and its work has fetched several awards at BAFTA, IFTA and Pulcinella to name a few.
Cosmos-Maya’s animation IP bank is highly popular globally among the Indian Diaspora. The bouquet of its YouTube channels under the umbrella brand, WowKidz is one of the fastest growing kids’ platforms from Asia. These channels cumulatively boast of a subscriber base of over 13 Million and total view count of over 8 Billion views as on Dec 2018.