Twenty Thousand fathers across cities came together to support #EqualParent by BabyChakra
On #FathersDay 2019, BabyChakra, India’s largest pregnancy and parenting platform collaborated with over 15 large multinational corporates & start-ups such as Airtel, Flipkart, Haptik, Johnsons & Johnsons, Akkivalove, Sequoia, Linkedin, Soho House, 9 Stacks , 5000+ corporate Fathers along with 15000+ BabyChakra App Fathers for its survey for #EqualParent campaign. The campaign is curated to extend the support to father’s who play the role of a true partner at home and with their kids.
45 celebrity influencers including Esha Deol, Hiten Tejwani, Daniel Webber, Deanne Pandey, Simone Khambhatta, Chhavi Mittal, Andrea Michelle also came forward and supported the campaign by sharing their stories and pledging support to the #EqualParent campaign.
BabyChakra also collected 250+ inspiring stories from across the country by parents, especially by mothers, who with immense excitement and pride nominated their husbands as involved Fathers as a part of ongoing contest to support the campaign.
This is the first ever campaign of this scale, to bring out insights & perspectives from fathers within families & corporates. Supplementing the insights were offline panel discussions organized at corporate partners associated with this campaign including at Flipkart, HQ, Bengaluru where equal parenting and support from corporates was discussed in length by senior leadership and team members from all over the organization.
The campaign has taken dual routes of reaching out to fathers, families & corporates- digitally and offline. Over 5000+ fathers across the country received surprise campaign bags on the eve of Father’s day with personalised gifts.
The campaign video summarizing our findings is attached here: video
This data is the first of it’s type to be collected at this scale in India and is unique in capturing the evolution of the Indian family.
Parents at some of the top corporates shared their thoughts on being an #equalparent
“Parenting can and should only be split between the father and mother. It takes two to make one” – Aakrit Vaish – Founder Haptik
Dinesh Keerthy –Associate Director-Corporate Communications, Flipkart said, “Aside from securing his kid’s future and ensuring their well-being, every Dad should connect with his child on a daily basis and be an active part of their daily routine. Each activity provides an opportunity to interact with and exchange ideas, information, thoughts and feelings. While these exchanges are important for the kid, they are equally important for the Dad”
From seeding the entire thought, Founder and CEO of BabyChakra -Naiyya Saggi said, “India as we know it has changed rapidly from joint families to nuclear families. We realised early on our app that father’s were getting deeply involved as childcare providers and decision makers . We are excited to share the findings of this survey from among probably the largest online datasets that exist on Indian families. We are also excited to be leading the conversation around Equal Parenting in India with our amazing partners and influencers who have pledged support to the campaign.”
As part of digital campaign, BabyChakra also plunged into their community & discovered some wonderful revelation of what the new age father is doing today. Here are some amazing revelations: BabyChakra’s Annual Father’s Day Report: Are you an Equal Parent?
It is quite evident now that every father has an inspiring story to share where he played an equal parent role. You can read many such stores at: Inspiring Stories about #EqualParenting
Share your story ! You can also join this campaign and nominate yourself, friends & men you know to be an #EqualParent, vote & win!