Fevicreate and Momspresso.com joins hands to launch the #IndiaCraftingMemories initiative

Momspresso.com, India’s largest user-generated content platform across ten languages, has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through Arts and Crafts, and DIY activities. The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.


As part of the initiative, the platform has collaborated with popular celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemories Challenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India. To further increase the reach of this latest iniatiative, Momspresso.com has launched it in 10 vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An instagram handle “India Crafting Memories” has also been created which will be a repository of all curated content.


Commenting on the initiative, Prashant Sinha, COO, Momspresso said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner than Fevicreate, from the makers of Fevicol, to launch this across the country.”


Shantanu Bhanja, CEO – Consumer Products, Pidilite Industries Ltd, said, “We have always believed that Arts and Crafts can provide children the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound at present for such a long time, we thought of launching the ‘India Crafting Memories’ initiative to help parents keep their children engaged, creative, and productive, while crafting some beautiful memories together.”


Through this  initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenge on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.

Fevicreate is a platform from Pidilite to make learning fun through various creative activities. These activities are developed keeping in mind children’s learning process. For children, it is more about developing basic skills through do-it-yourself, about bringing out their creativity, and also boosting their confidence. ​Thus, Fevicreate tries to encourage children to take out their crafting gear and do some fun learning by creating interesting items. They could be building a robot with recycled material, making slime, creating and decorating a fridge magnet using ideas available on portals such as Fevicreate.com.

This is also a resource for parents to get ideas for exciting, easy and fun crafts and creative activities for children of various ages, so that they may craft many memories as families.


About Momspresso.com


Momspresso.com is India’s largest user-generated content platform for women. The finely-brewed content on Momspresso.com offers support to moms across the country, not just in their journeys as parents but also in their lives as wives, daughters, and – most importantly – as women! Launched in 2010, Momspresso.com is based out of Gurgaon, Haryana. The platform attracts users and bloggers to create content on subjects as diverse as conception, pregnancy and baby care, teenage and adolescent issues, beauty, fashion, healthcare, and travel. Momspresso.com users can quickly set up their own blog and express themselves to like-minded mothers in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi and Kannada.The brand has now extended its commitment to empowering Moms financially, with the introduction of MyMoney, a simple way to make money by participating in campaigns by brands they love and use.

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s