Viviana Mall has been live-streaming a lot of music performance on their Instagram. This music activity is a part of ‘V4Music’ banner that it organises every Saturday at the mall’s premises.
On the weekend of April 4th, popular singer Vernon Noronha performed live on Viviana Mall’s Instagram account. The following weekend, i.e., April 11th and April 18th, , other popular singers such as Bryan Rodrigues and Shrey Jadhav performed live on Viviana Mall’s official Instagram page. Maintaining all safety precautions, the artists streamed from their residence and even accepted requests made by the viewers.
Usually, Viviana Mall organises ‘V4Music’ live concerts at its premises. In the wake of precautionary measures we all have to ensure to keep ourselves healthy, Viviana Mall’s management decided to switch to online mode, ensuring people do not miss their weekend entertainment dose.
Viviana Mall has also planned events with artists who will be performing live on the mall’s social media account to help beat people’s boredom during the lockdown days.
“We wanted to ensure our customers do not miss out on the bouquet of entertaining events we organise for them. So, keeping in sync with the times, we decided to temporarily switch to online mode to keep our visitors enthralled,” said Rima Kirtikar, Chief Marketing Officer, Viviana Mall.
The Instagram LIVE Music show is a unique initiative by Viviana Mall wherein the online performances are interactive and viewers can place a song request.
Viviana Mall, a well-known ‘Destination Mall’, was built to give an experience to its audience. Encompassing one million square feet, Viviana Mall covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India’s first and only visually impaired friendly mall.