The New Spotify Campaign directed by Ram Madhvani strikes the right emotional chords during lockdown

The advertising production house – Equinox Films, produced two new engaging commercials for Spotify, a digital music streaming app and media services provider. Storytelling through creative commercials has been a passion for producers and directors at Equinox Films. They have been delighting their audience through pathbreaking ads for their clients for over two decades.

The Ad films – “Memories by Spotify” and “Work Out”, conceptualised by the Leo Burnett South Asia Team headed by Rajdeepak Das – Managing Director & Chief Creative Officer, NCD – Vikram Pandey and Creative team – Alisha Sharma, Kiran Talegaonkar, Anugrah Gopinath, Kunal Khade speaks about a dedicated playlist on the app according to the listener’s mood. It elaborates on the global playlist that features songs loved by people from across the globe. During the nationwide lockdown, multiple people were stranded away from their loved ones and the commercial brings the same emotion alive. For all the music fanatics, the commercial unites a community and creates a connection with listeners.

From the beginning of lockdown 1.0 to unlock 1.0, Equinox has produced a range of good work and they have accomplished it while adhering to the safety norms. Considering this as learning they continue to adapt themselves and deliver the best for their clients.

Talking about the same, Ram Madhvani, Founder & Director, Equinox Films and the Director of the 2 Commercials said, “We are constantly amending and modifying the process of film making with every new shoot that we do in these restrictive times. It is new for all of us but Equinox Films is known as the youngest oldest production house and we are here to adapt and reinvent. It was great collaborating with Raj Deepak Das, the Leo Burnett team and the team from Spotify. This shall definitely remain a great memory as this ad was shot and post- produced during lockdown with everyone functioning at their best. Congratulations to the team for executing this so smoothly and with utmost safety.”

Rajdeepak Das, Managing Director & Chief Creative Officer, South Asia, Leo Burnett, says, “Music has always been a universal language to express our emotions whether you are celebrating your 1st love or getting through your 1st heartbreak or reminiscing with old friends. And no matter what you are going through you will find the perfect playlist on Spotify making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over ups and downs of life. So whether it’s a break up or gearing up for workout, Spotify’s got your back.”

Please watch the video of the commercial here

With innovation and reinvention, Equinox Films are proud to be a part of the creative journey for their diverse range of clients and will continue to explore cinematic experiences with niche directors adding a new perspective for the upcoming collaborations.


For over two decades, Equinox has hand-crafted some of India’s most path-breaking and memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’ that will remain appreciated in the world of advertising. Over the years Equinox has worked with multiple clients and every major advertising agency in the country and with every campaign, they add a feather to their cap of excellence in filmmaking.

Their constant experimentation and out-of-the-box approach for their edgy work has earned them notable space in the industry. Equinox films have remained relevant and have worked their way up to awards. Besides being celebrated at London, Adfest, Abby’s, Clio and Cannes, Equinox is the only producer in the country to win ‘IAAFA Best Production House’ three years in a row.

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