Havmor Ice Cream, one of India’s favourite ice cream brands, has
launched its latest digital campaign #DessertOfLove to celebrate the special month of love with
a sweet gesture. The brand has associated with popular influencers and has started a trend on
Instagram using their latest launch the ‘Heartbeat Ice Cream Cake’. After its launch last year,
this product has garnered conversations and love among consumers for its heart shaped look
and relishing flavour.
The brand has associated with 20 leading influencers where they are initiating a trend through a
transition video with their version of #HeartbeatChallenge. In the video, the influencers are
encouraging their fanbase to celebrate the spirit of love with Havmor’s newly launched ice
cream cake. This product rightly fits the occasion as the heart-shaped red-velvet ice cream cake
is one of its kind and renders itself to be a symbol of love. The campaign also aims at breaking
the stereotypical ‘couple love’ and strongly conveys that the ‘Heartbeat Ice Cream Cake’ can be
enjoyed by all. It also gives consumers who prefer unconventional gifting ideas an exciting new
option for their friends and loved ones during this special season.
Additionally, Havmor has started an on-ground activation in Ahmedabad. The brand has
installed a heart-shaped installation of their specially curated product ‘Heartbeat Ice Cream
Cake’, which stands 25 feet tall on the spectacular and scenic Sabarmati Riverfront. This
colossal installation is open to all from 10th-14th February and is a perfect selfie spot to garner
attention of a larger audience.
Sharing his thoughts about the newly launched campaign, Mr. Shekhar Agarwal, Head of
Marketing said, “Our campaign aims to break the clutter around the month of love with an
inclusive message and a unique product concept. Going beyond the conventional romantic
notion of love among couples, the campaign #DessertOfLove celebrates love in all forms.
Additionally, desserts are globally considered a symbol of love, happiness and celebration and
consumers are constantly looking for ‘out of the box’ ideas to celebrate special occasions. Our
‘Heartbeat Ice Cream Cake’ is the first of its kind in the country and with its heart-shaped design
it is a perfect symbol of love.”
Havmor has never left any stone unturned to surprise its patrons across all age groups and give
them a reason to celebrate. So, this month go all out celebrating with your family and friends
and enjoy Havmor’s Heartbeat Ice Cream Cake for a mouth-watering treat.
Link for reference:
Havmor Ice Cream, a part of Lotte Confectionery Ltd., is one of India’s largest and most loved
ice cream brands. Over a period of 75 years, the brand has grown immensely by reinventing the
ice cream experience time and again. While innovation forms the essence of every creation at
Havmor, the brand has been constantly curating a novelty of flavours ranging from the
homegrown ‘paan ice cream’ and ‘ladoo ice cream’ to the premium ones like Nutty Belgian dark
chocolate, Mocha to the recently introduced Ice Cream Cakes. In the last decade, Havmor has
grown ten-fold, establishing a strong brand presence and emerging as one of the fastest
growing, most loved ice cream brands of the country. With a wide and varied range of flavours,
18 states, a network of 60,000 retail outlets and more than 200 flagship parlors, Havmor is truly
a national brand that caters to a wide spectrum of audience across the country.