India’s Fitness Icon Milind Soman urges Mumbaikars to “Fight Lazy” Lifelong Fight Lazy Run with Milind Soman -A 5km Run is scheduled on Sunday, 3rdJuly 2022 at Juhu, Mumbai

Lifelong Online Retail Private Limited announced a 5 km Lifelong
Fight Lazy Run with Actor, supermodel, and fitness icon Milind Soman on Sunday, 3rd July
2022 at Juhu, Mumbai. The Lifelong Fight Lazy Run is a movement urging all Mumbaikars to
fight their lazy selves and is aimed at encouraging people to push themselves to be their
fittest versions.

The 5km run will be followed by fitness games. The winners of fitness games will get exciting
prizes from Lifelong. Registration fees for the event is INR 249. Registrations are open at
All the registered participants will get:
T-shirt, Finisher medal, Post-run refreshment and Participation e-certificate. The slogan of
the 5 Kms Lifelong Fight Lazy Run with Milind Soman being organised by Smiling Tiger
Experiences is “So come, let’s run together, Let’s fight lazy together.”

A concept designed by Lifelong Online Retail, India’s youngest and fastest growing product
appliances company, Fight Lazy does not focus on driving people to become a marathon
champion, have the broadest chest, or the biggest biceps, it rather talks about starting
where you are and moving forward. Through the first upcoming run scheduled to be held on
3rd July 2022, at Jamnabai School Turf Ground, Juhu Scheme, Vile Parle West, their aim is to
bring the ‘Fight’ to everyone’s doorstep. Other than the 5KM run, the event will also host a
series of fitness games, followed by prize distribution for the winners.

Speaking of the event, Milind Soman, the brand ambassador of Lifelong Online (Fitness
Category), said, “Last year, Lifelong Online and I launched ‘Fight Lazy’, a movement that’s
very close to my heart. It’s where I wake up and fight my lazy self every day, and have fun
whilst doing it. Now, we are excited about making it bigger and a whole lot more fun with

the Fight Lazy 5KM run coupled with a set of fun games that will encourage people to
incorporate strength training into their running lifestyle. This run is to be held in multiple
cities across India. I can’t wait to meet everyone, run and fight lazy together.”

Bharat Kalia, the CEO of Lifelong Online commented, “At Lifelong Online, we believe that it’s
only we who stop ourselves from being fit. That’s why we launched ‘Fight Lazy’ last year
with our fitness brand ambassador, Milind Soman. We wanted to make fitness fun for
everyone. Being a marathon runner, fitness is extremely important to me. I understand the
need to push yourself every day to be fitter than the day before. Now, to make it even more
fun, we have organized the Fight Lazy Run in Mumbai, Delhi, and Bengaluru. The Fight Lazy
Run is not a competition. It’s not a marathon. It’s not about winning prizes. Here, the
biggest prize is fighting your lazy self.”

Prior to the main event, the team has also lined up three promo events – one, being a 3KM
run with Zippers Club slated to be executed on 23rd June 2022, at Bandra Fort, to spread
the message of FIGHT LAZY and STAY FIT. The second promo event will be a 3KM run along
with fitness games and exercises, which would be performed at Kilachand Park, Girgaon, on
the 25th June 2022. This event is also most likely to have VI Runners, Baby Wearing Moms,
and Cancer Survivors participating and attending to the best of their capacity. Lastly, the
third promo event is aimed to spread a simple message that clothes should never be a
factor to stop you from being fit. With this agenda, participants would be seen donning
traditional outfits for the 3KM run that is scheduled for 26th June 2022, at Birla Garden,

The ultimate aim of the main event, as well as the promo events, is to encourage people to
step out of their comfort zones, fight their laziness, and join the run to commence their
fitness journey.

About Lifelong Online
Lifelong Online is one of India’s leading direct-to-consumer brands for consumer durable
products. Inspired by consumers, our products are developed by keeping our insights of the
modern Indian consumer’s lifestyle at the core of the design. As we reimagine everyday
living, our products strongly resonate with our consumers, establishing our strong presence
across multiple categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare, and
extending to IoT Devices. At Lifelong Online, we run the complete D2C flywheel, with a
technology backbone that secures customer feedback across multiple touchpoints,
demonstrating effective marketing and communication campaigns, managing a diverse
multi-country factory base across, a pan-India customer service network, and robust
capabilities of e-commerce fulfilment at multiple locations across India. This allows us to
continuously innovate and improve customer experience and grow into all categories
present in our customers’ homes. Our deep integration with Amazon, Flipkart, Walmart, and

other modern trade outlets has ensured that Lifelong Online delivers on its promise to be
accessible, available, and affordable for all its customers. Lifelong Online was founded by
Atul Raheja, Varun Grover, and Bharat Kalia in 2015.

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